Elizabeth Arden has named actress Ning Chang as the company's first Brand Ambassador for Asia, in the skincare category.
In her new role with Elizabeth Arden, Ning will have a strong presence on social channels across Asia. She will bring awareness to the brand's skincare franchises through advertising campaigns, with a strong focus on Elizabeth Arden's digital strategy and engagement in Asia.
Together, Ning and the brand will leverage their respective platforms -- and encourage a new generation to discover the brand and its timeless values.
Born in Germany, Chang is multilingual and speaks Mandarin, Taiwanese, English, and German. The actress/philanthropist graduated the National Central University with a degree in law.
Ava Huang, global general manager, Elizabeth Arden, comments, "Ning possesses an effortless, heartfelt personality, and there is a quiet yet strong elegance in her, a type of beauty that resonates well with women around the world, and particularly with women in Asia."
Huang continues, "Her sincere attitude exemplifies the ideals of our founder. Like Elizabeth Arden, Ning's attitude towards strong leadership, determination and spirit makes her the perfect woman to represent the brand and engage with our Asian consumers. We believe this partnership will connect the brand's commitment to innovation and quality of life while inspiring Asian women on the relentless pursuit of beauty and betterment, which Elizabeth Arden once said is the birthright of every woman."