Giorgio Armani Beauty has launched a skincare line for men, Armani Men. The line is described as a "less-is-more formulation."
In keeping with the brand's minimalist aesthetic, the black-and-white packaging looks modern, with tall, lean cylinder-shaped bottles and wide oval-shaped tubes. Black caps look elegant on the white packaging.
The line includes:
- The Face Wash, which claims "purifies and balances, to combat dullness." The bottle features the text, as a design element -- "99% naturally derived ingredients." It includes Jojoba Pearls and Birch Bark Extract.
- The Toner, promoted as revitalizing and pore-refining. The bottle features the text, "94% naturally derived ingredients." It includes Baobab leaf extract.
- The Moisturizer, Face & Eye says it hydrates, revives, and protects the skin. Formulated with 98% naturally derived ingredients, it includes "Mag C Vitality Complex" and Baobab Leaf Extract.
The product formulations are designed to be biodegradable. The line ranges from $37 to $63.