Nu Skin Enterprises has appointed a chief transformation officer and senior vice president of technology -- Vince Perfetti.

Perfetti will lead the company's technology transformation to develop an industry-leading customer experience and further empower the company's sales force to build a socially enabled business to attract more customers.

He joins the company from Amazon Web Services where he was a principal consultant on the cloud advisory team, advising enterprise executives on program development to maximize cloud adoption and transformation.

"Technology plays a fundamental role in our vision to become the world's leading business opportunity platform," said Ritch Wood, CEO. "Vince has a proven track record of senior leadership in digital and information technology for global enterprises across multiple industries. His experience and insight will be key in helping us accelerate our efforts."

Ryan Napierski, Nu Skin president, added, "In order to become the world's leading opportunity platform, we are focused on attracting more customers through our global sales force. By utilizing technology to enhance each of the touchpoints throughout the customer journey, we are making it easier for our sales force to connect, communicate and build relationships with them."

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