Blo Blow Dry Bar, a leading hair salon franchise, has reported significant growth during a successful first quarter this year.
Already the largest blow dry bar franchise, Blo announced plans for further development.
Expansion efforts have accelerated the brand's growth, with 11 new locations opening this year, nationwide.
"We're thrilled with the impressive strides we've made as a brand throughout the first quarter as we continue to expand Blo Blow Dry Bar throughout North America," said Vanessa Yakobson, CEO of Blo Blow Dry Bar. "Our commitment to consistently invest in our people and services has fueled the company's ongoing growth and success, with both new and existing franchise partners helping to propel our development."
Blo has grown its northern footprint with the addition of two new bars in Manhattan, as well as new openings in Northern Baltimore, West Orange and Franklin Lakes, New Jersey and two new locations in the brand's hometown of Toronto.
Atlanta welcomed a new bar in East Cobb, which marked the third of six locations slated to open in the greater Atlanta area this year. Additionally, Blo opened new bars in Denver and Chicago and also introduced its "no cuts, no color" concept to Iowa with the state's first location in the Quad Cities.
The company is further driving its franchise development with the signing of three franchise agreements that will bring new locations to several markets across the U.S. including Chicago, South Florida and the Philadelphia metro area.
"Blo brings an affordable luxury to the communities we're in and with a demand for the services and experience we provide, we're accelerating development in new and existing markets. We're eager to build on this momentum to make our catwalk-quality blow outs accessible to women worldwide," added Yakobson.
Blo Blow Dry Bar's concept is a sophisticated design, combined with a fun and lively environment. Blo's hair menu includes seven signature styles to choose from, ranging from a sleek ponytail to flirty and bouncy curls. Blo Blow Dry Bar also offers makeup services.