Urban Decay is launching the Urban Decay x Game of Thrones collection on April 13th -- and the clock on its website is counting down, to the second, to the sale time.
The collection includes four limited edition lipsticks, with cases that feature an ornate decorations.
Dracarys Lip & Cheek Stain, shown above on left, is a liquid product in a dropper bottle -- designed to resemble blood. The universally flattering shade of "Targaryen red" will give you the perfect see-through flush on lips and cheeks, the description says.
The Eyeshadow Palette pops up to reveal an actual throne. It contains 20 eyeshadow shades -- "to declare your allegiance to House Targaryen, House Lannister, House Stark, or to defeat the White Walkers," the brand states.
The colors are inspired by places in Westeros and the women of the Seven Kingdoms.
See all the packaging in the collection, close up -- along with UD's GOT-inspired makeup looks in the SLIDESHOW: A Look at Urban Decay's Game of Thrones Collection & Its Pop-Up Palette