Gillette Venus has announced the category's first-ever grooming and fashion collaboration -- the brand has partnered with Vera Bradley to launch a stylish razor and shaving products.
The Vera Bradley + Venus collection features a popular Vera Bradley design, the Daisy Dot Paisley pattern, on a selection of Gillette Venus's core and special-edition products.
The collection includes a unique designer razor handle featuring the Vera Bradley print, disposable razors and cartridges with the brand's most advanced razor technology, and a Blushed Bloom scented shave gel.
Rob Wallstrom, chief executive officer, Vera Bradley, says, "Vera Bradley is honored to work with this iconic brand...we are all about creating beautiful solutions for our customers, and this collection will be a terrific one."
Alessandra Dolfini, global vice president, Venus, says, "Since launching in 2001, Gillette Venus has brought innovation to women's beauty routines with products that women trust will perform and want in their bathrooms. The Vera Bradley + Venus collection offers just that...Vera Bradley strives to create thoughtful solutions for women that are both functional and beautiful, making the brand a perfect partner for the collection."
The special-edition Vera Bradley + Venus Collection is currently available for purchase on Target.com and will be available in Target stores nationwide starting April 7, 2019.