QVC, Inc., part of the Qurate Retail Group, has announced the development of Carmindy Beauty -- the first QVC-exclusive beauty brand created with Batallure Beauty.
Carmindy Beauty will feature a collection of color cosmetics created for women regardless of age or skin type. The new brand will launch exclusively on QVC in September 2019.
For 10 years, millions of reality TV viewers tuned in weekly to see Carmindy's tips and tricks, learn about the latest makeup trends, and be inspired to celebrate their own unique beauty. Carmindy starred on "What Not To Wear," giving "real" women makeovers.
Now, her innovative techniques that take the guesswork out of choosing the right products will be showcased on QVC.
The September launch will feature 16 single items and several kits including eye shadow, brow pencils, mascara, lip crayons, brushes and more ranging in price from $15-$70.
Carmindy will also introduce two numbered systems including her '5 Minute Face', shown above. The five-piece kit features specially curated, universal shades designed to complement all skin tones and create naturally beautiful, glowing skin in just five minutes.
Carmindy says, "I believe that beauty should be anxiety-free...Women are busier than ever and are craving an easy beauty routine...we have created step-by-step beauty products with blendable, buildable shades...I am so excited to share this collection with QVC customers and give them the tools to accentuate their inner beauty."
Rob Robillard, VP of Integrated Beauty Merchandising for QVC US, HSN and Zulily, says, "We have partnered with Batallure as part of our initiatives to reach beauty enthusiasts looking to discover differentiated and prestige products. Together, we will nurture and develop exclusive offerings that will be transformative in the prestige beauty space and solidify our position as a true beauty destination."
Robillard continues, "Carmindy Beauty fills a white space in our assortment for women who are looking to perfect the natural, 'no-makeup' look. Carmindy is a born storyteller with a passion for making women feel beautiful, and we believe our customers will be inspired by her authenticity and professional techniques."
Carmindy Beauty will make its debut at QVC Presents Beauty Bash, giving attendees a special preview of the collection.
Beauty Bash is a three-day beauty event beginning Friday, June 7 through Sunday, June 9 in Philadelphia, PA. The event will showcase 40 top beauty vendors while providing an interactive experience for over 6,000 customers. Carmindy will be on hand to meet with customers and introduce the new product.
See one of Carmindy's "tips and tricks" videos below, via Instagram.