Barneys New York has opened "The High End” — a luxury cannabis lifestyle and wellness concept shop, in its Beverly Hills flagship store.
The retailer says it is now the first major retailer to introduce a cannabis lifestyle shop, after recognizing a new need — and wanting to provide a high-end solution for Barney’s New York customers.
"Many of our customers are incorporating cannabis into their lifestyle, and The High End meets this new need in a way that only Barneys New York can," said Daniella Vitale, chief executive officer & president, Barneys New York.
Vitale continues, ”We are thrilled for customers to visit The High End and its extraordinary selection of products. It's an experience they can't get anywhere else.”
Products featured in the shop include custom blown glass pipes, luxury rolling papers, one-of-a-kind vintage ashtrays, sterling silver grinders — and CBD-infused beauty.
Barney’s New York has an exclusive partnership with luxe cannabis brand Beboe, and the shop features the brand’s wide selection of luxury accessories and wellness products — plus, an exclusive special edition silver Beboe vaporizer pen.
Beboe’s CBD products are available online and through select retailers — but its THC/CBD blend products are sold through licensed distributors and delivery services throughout California and Colorado. Barney’s customers at the Beverly Hills store will have the opportunity to speak to Beboe representatives to place an order through the delivery service, Emjay.
Select Products Will Be Available Online This Friday
Select products featured in The High End shop will be available on Barneys.com beginning this Friday — March 29th.
Following the opening in Beverly Hills, Barneys New York plans to expand The High End to additional locations in the near future.