Glossier has launched a spinoff brand, Glossier Play.
The line officially made its debut today, but Glossier has been teasing the new brand on its new Glossier Play Instagram account -- see the visual below.
Glossier is known for its minimalist, no-makeup look -- but Play's products seem to be more colorful, flashy, and highly pigmented.
The product lineup includes Colorslide, a gel eyeliner pencil in 14 shades, and Vinylic Lip, a high-shine lacquer in six shades in a click-pen.
Niteshine, a pearlescent highlighter available in four shades, resembles a nail polish bottle. Glitter Gelée, called a "one-step glitter gel," comes with The Detailer - a brush applicator specially designed to help apply the sparkly product.
The products are priced between $14 and $20. All of the formulas are cruelty-free, vegan and hypoallergenic.