• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Components
    • Markets
    • Materials
    • Solutions
    • Top 20 Companies
    • Buyers Guide
    • Events
    • More
  • Magazine
  • News
  • Components
  • Markets
  • Materials
  • Solutions
  • Top 20 Companies
  • Buyers Guide
  • Events
  • Current & Past Issues
    Features
    Editorial
    Departments
    Columns
    Digital Edition
    eNewsletter Archive
    Staff
    Editorial Guidelines
    Subscribe Now
    Advertise Now
    eBook
    Top Features
    Cosmoprof Bologna Review: A Bounty of Beauty

    The DNA of Sustainable Packaging at Aveda

    Capturing the Shiny Allure of Luxe

    Beauty Execs Talk Sustainable Packaging—Current Trends & What Lies Ahead

    Applicators & Brushes Evolve to Meet Consumer Preferences
    Breaking News
    Regulatory
    Events
    Association
    Packaging
    Adv/Marketing
    Financial
    Retail & Travel
    People
    Products
    Experts
    Press Releases
    Exclusives
    Live From Shows
    Video Bites
    Packaging Personalities
    Top News
    How Robots & Artificial Intelligence are Transforming Unilever's Material Innovation Factory

    Top 10 Most Popular Hair Care Brands in the U.S.—Ranked by Searches

    Aloette Cosmetics Launches Daily Mineral Shield Sunscreen

    Lady Gaga Talks About Haus Labs' UK Debut

    Bésame Cosmetics Supports Military Families for Memorial Day
    3D
    Accessories
    Aerosols
    Airless
    Applicators
    Bags
    Bottles/Jars
    Brushes
    Cans
    Cartons/Boxes
    Closures
    Compacts
    Devices
    Dispensers
    Double Duty
    Droppers
    Environmental
    Labels
    Lipstick packages
    Mascara Containers
    Paper
    Pouches
    Printing
    Pumps
    Rollerballs
    Small Sizes
    Stock Pkg
    Tubes
    Wipes/Sheets

    3C Inc.

    Arkay

    The DNA of Sustainable Packaging at Aveda

    Applicators & Brushes Evolve to Meet Consumer Preferences

    Sustainable Packaging in Overdrive at MakeUp In and Luxe Pack Los Angeles
    Bath/Body
    Cosmetics
    Ethnic
    Fragrances
    Hair
    Health and Beauty
    Home Fragrance
    Men
    Nails
    Personal Care
    Sample/Travel Sizes
    Sets/Kits
    Skin

    How Robots & Artificial Intelligence are Transforming Unilever's Material Innovation Factory

    Top 10 Most Popular Hair Care Brands in the U.S.—Ranked by Searches

    Aloette Cosmetics Launches Daily Mineral Shield Sunscreen

    Bésame Cosmetics Supports Military Families for Memorial Day

    e.l.f. Beauty Grows Net Sales by 78% in Fourth Quarter of 2023
    Brush Fibers
    Eco-friendly
    Flexibles
    Glass
    Metal
    Paper/Board
    PCR
    PET
    Plastics
    Wood

    Metal & Metallized Packaging Shines in Our Latest Feature

    Beauty Brand Packaging Execs Share Sustainability Strategies

    The DNA of Sustainable Packaging at Aveda

    Capturing the Shiny Allure of Luxe

    Beauty Execs Talk Sustainable Packaging—Current Trends & What Lies Ahead
    Anti-Counterfeit
    Contract Services
    Decorative Effects
    Design Capabilities
    Digital Printing
    Injection Molding
    Machinery
    Made in USA
    Package Development
    Printing/Decorating
    Sustainable Pkg/Practices
    Turnkey

    A Q&A with Aveda's Director of Packaging Development

    Beauty Execs Discuss the Future of Sustainable Packaging

    Nearly 60% of Gen Z and Millennials Only Buy Eco-Friendly Brands

    The DNA of Sustainable Packaging at Aveda

    Capturing the Shiny Allure of Luxe
    Top 20 Companies
    Kao

    Johnson & Johnson

    Amway

    Natura Cosméticos S.A.

    Estée Lauder
    All Companies
    Categories
    Company Profiles
    Jobs
    Add New Company
    International Buyers Guide Companies
    Accupac

    BIG SKY PACKAGING

    Premium Labels & Packaging Solutions

    Richmond Containers CTP Ltd

    GLASPRAY ENGINEERING & MANUFACTURING CO., LTD.
    Industry Events
    Live From Shows
    Exhibitor Showcase
    Webinars

    An Indie Beauty Focus at NYSCC Suppliers’ Day 2023

    Coty CEO Outlines Future Plans at Gala Event in Cannes

    Sustainable Packaging in Overdrive at MakeUp In and Luxe Pack Los Angeles

    Luxe Pack New York Celebrates 20 Years

    CIBS Celebrates Madeline Blondman at Scholarship Luncheon
    • Magazines
      • Current / Back Issues
      • Features
      • Editorial
      • Departments
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Staff
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers Guide
      • Companies
      • Categories
      • Corporate Capabilities
      • Add Your Company
    • Components
      • 3D
      • Accessories
      • Aerosols
      • Airless
      • Applicatiors
      • Bags
      • Bottles / Jars
      • Brushes
      • Cans
      • Cartoons / Boxes
      • Closures
      • Compacts
      • Devices
      • Dispensers
      • Double Duty
      • Droppers
      • Environmental
      • Labels
      • Lipstick Packages
      • Mascara Containers
      • Paper
      • Pouches
      • Printing
      • Pumps
      • Rollerballs
      • Small Sizes
      • Stock Pkg
      • Tubes
      • Wipes/Sheets
    • Markets
      • Bath/Body
      • Cosmetics
      • Ethnic
      • Fragrances
      • Hair
      • Health And Beauty
      • Home Fragrance
      • Men
      • Nails
      • Personal Care
      • Simple/Travel Sizes
      • Sets/Kits
      • Skin
    • Materials
      • Brush Fibers
      • Eco-friendly
      • Flexibles
      • Glass
      • Metal
      • Paper/Board
      • PCR
      • PET
      • Plastics
      • Wood
    • Solutions
      • Anti-Counterfeit
      • Cotract Services
      • Decorative Effects
      • Design Capabilities
      • Digital Printing
      • Injection Molding
      • Machinery
      • Made In USA
      • Package Development
      • Printing/Decorating
      • Sustainable Pkg/Practices
      • Turnkey
    • Top 20 Companies
    • Online Exclusives
    • Slideshows
    • Expert Opinions
    • Videos
      • eBook
    • Infographics
    • Whitepapers
    • Products Showcase
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
    • Jobs
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms Of Use
    Breaking News

    Suave Recruits 5,000 Women to Test New Line

    The company has launched Suave Professionals for Natural Hair - watch the video below.

    Suave Recruits 5,000 Women to Test New Line
    03.01.19

    Suave has recruited 5,000 women to test its new haircare line, New Line, Suave Professionals for Natural Hair.

    The company says the formula was created using feedback from the testers. The women testing the line were diverse, with a variety of natural hair types, styles and lifestyles. 

    The new line offers a quality solution at a value price, when compared to other multicultural hair brands, the company says.

    "Whether you're just starting out experimenting with products, or are a cocktailing pro searching for your next "holy grail" – it all comes at a price, and that's where Suave comes in. Suave's brand heritage is rooted in providing quality products at a value price to meet our consumers' needs," said Soumya Donkada, Innovation & Strategy Business Leader at Unilever.

    The Testers

    Suave formed The Natural Hair Trust, a brain-trust of co-creators and inspirational influencers with diverse natural hair types, styles, and lifestyles, to test the new haircare line. These women helped develop and test the products in real-life conditions, and will continue to serve as sounding boards moving forward to ensure the brand is meeting the needs of the natural hair community.

    To ensure the collection also delivered quality results to achieve the most sought-after natural hairstyles, Suave consulted with long-time partner Celebrity Stylist and Unilever Hair Expert Ursula Stephen.

    "Quality and price can go together, but you don't always have to sacrifice one for the other. I love using Suave Professionals products on my celebrity clients, and I always recommend them to my followers as well so they can achieve the same look and feel confident they'll get the same results as a salon brand, at a wallet-friendly price," said Stephen.

    Suave also launched a new digital and social campaign, featuring three Natural Hair Trust influencers; Temitope Adesina, Charlize Glass and Enocha Tellus -- watch the video below.

    Suave Professionals for Natural hair is available at Dollar General and Family Dollar stores nationwide and online at Target.com and Walmart.com for a suggested retail price of $5.00.


    Related Searches
    • unilever
    • target
    • love
    • Glass
    Suggested For You
    Thrive Causemetics Announces $25 Million Beauty Donation Thrive Causemetics Announces $25 Million Beauty Donation
    Revlon Debuts New Brand Ambassador Campaign Revlon Debuts New Brand Ambassador Campaign
    L L'Occitane en Provence Features Employees in Campaign
    Tom Tom's of Maine Launches New Natural Strength Deodorant Line
    Unilever Launches Dry Spray Minis & Deodorant Wipes Unilever Launches Dry Spray Minis & Deodorant Wipes
    Moroccanoil Partners with WTA To Debut Short Film Series Moroccanoil Partners with WTA To Debut Short Film Series
    Unilever Unveils Reusable Packaging Innovations for 9 Brands Unilever Unveils Reusable Packaging Innovations for 9 Brands
    How Packaging Design Effectively Conveys Social Missions How Packaging Design Effectively Conveys Social Missions
    Thrive Causemetics Donates $250,000 in Profits to Help CA Wildfire Victims Thrive Causemetics Donates $250,000 in Profits to Help CA Wildfire Victims
    Celebs Celebrate the L Celebs Celebrate the L'Oréal Paris Extraordinary Women of Worth Honorees
    Unilever’s Top Beauty Exec Named CEO Unilever’s Top Beauty Exec Named CEO
     Looking at Actives Looking at Actives
    Evolving Perspectives of Beauty – Part 2: Gen X Evolving Perspectives of Beauty – Part 2: Gen X
    Top 20 Global Beauty Companies Top 20 Global Beauty Companies
    Top 20 Global Beauty Companies 2018 Top 20 Global Beauty Companies 2018

    Related Breaking News

    • Thrive Causemetics Announces $25 Million Beauty Donation

      Thrive Causemetics Announces $25 Million Beauty Donation

      The cosmetics company is celebrating its fourth anniversary by making its largest-ever donation to women in need.
      02.28.19

    • Revlon Debuts New Brand Ambassador Campaign

      Revlon Debuts New Brand Ambassador Campaign

      The new ads feature Gal Gadot, Ashley Graham, Adwoa Aboah, and Eniola Abioro.
      02.21.19

    • L

      L'Occitane en Provence Features Employees in Campaign

      The new national campaign is dedicated to celebrating women and their natural beauty, no filter needed.
      02.15.19


    • Personal Care
      Tom

      Tom's of Maine Launches New Natural Strength Deodorant Line

      The new formula provides 48-Hour protection.
      02.06.19

    • Personal Care | Sample Sizes | Wipes/Sheets
      Unilever Launches Dry Spray Minis & Deodorant Wipes

      Unilever Launches Dry Spray Minis & Deodorant Wipes

      The travel-friendly packaging by Dove, Degree, and Axe are the perfect formats for on-the-go use.
      02.04.19

    Loading, Please Wait..
    Trending
    • Ranking The Top 50 Cosmetic Companies
    • MAC Revamps 'Back To MAC' Recycling Program
    • Top 20 Most Successful Celebrity Beauty Brands Of 2023—Ranked By Cosmetify
    • WSGN & Coloro Name Apricot Crush As Color Of The Year 2024
    • How Robots & Artificial Intelligence Are Transforming Unilever's Material Innovation Factory
    Breaking News
    • How Robots & Artificial Intelligence are Transforming Unilever's Material Innovation Factory
    • Top 10 Most Popular Hair Care Brands in the U.S.—Ranked by Searches
    • Aloette Cosmetics Launches Daily Mineral Shield Sunscreen
    • Lady Gaga Talks About Haus Labs' UK Debut
    • Bésame Cosmetics Supports Military Families for Memorial Day
    View Breaking News >
    CURRENT ISSUE

    April/May 2023

    • Cosmetic Packaging: Suppliers Meet the Rise in Eco-Awareness
    • Applicators & Brushes Evolve to Meet Consumer Preferences
    • Capturing the Shiny Allure of Luxe
    • Beauty Execs Talk ‘Sustainable Packaging 2023’ & Beyond
    • The DNA of Sustainable Packaging at Aveda
    • Sustainable Packaging at MakeUp In and Luxe Pack Los Angeles
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    Premium Label & Packaging Solutions Receives Safe Quality Food (SQF) Certification
    Inulinase Enzymes May Benefit Gut Symptoms of FODMAP Digestion
    Verdure Sciences’ Boswellia Ingredient Receives USP Verification
    Coatings World

    Latest Breaking News From Coatings World

    OQ Chemicals Launches Cost-Cutting Program and Organizational Realignment in Germany
    BASF Strengthens R&D with More Powerful Supercomputer
    Safic-Alcan Expands its Presence in Africa with the Launch of Safic-Alcan East Africa in Kenya
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    Vascular Surgeon Imprisoned and Fined for Decade-Long Healthcare Fraud
    Remote Monitoring, Digital Health Help Advance Wound Care Treatment
    MLM Biologics Developing Wound Infection Prevention Device for Military
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Catalent Adds New Cryogenic Capabilities at Japanese Facility
    Lifecore Biomedical Enters into $150M New Financing Deal
    WuXi Biologics Receives 2023 ISPE Facility of the Year Award
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    How Robots & Artificial Intelligence are Transforming Unilever's Material Innovation Factory
    Top 10 Most Popular Hair Care Brands in the U.S.—Ranked by Searches
    Aloette Cosmetics Launches Daily Mineral Shield Sunscreen
    Happi

    Latest Breaking News From Happi

    BBW’s Fabric Softener Launch, Ameon’s New Ambassador
    Mielle Organics Taps Angel Reese as New Ambassador
    Winnie Harlow’s Cay Skin Launches Isle Nourishing Body Mist SPF 50
    Ink World

    Latest Breaking News From Ink World

    Weekly Recap: INX Digital, Mexar and hubergroup Top This Week’s Stories
    Richnerstutz AG Acquires an EFI VUTEk Q5r Superwide Roll-to-Roll Printer
    BASF Strengthens Its R&D with More Powerful Supercomputer
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    Sun Chemical releases Spring 2023 Regulatory Newsletter
    Tageos unveils new RAIN RFID inlays
    Sandon Global joins FINAT
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Weekly Recap: Corman, Tosama Develop Biodegradable Plastic Tampon Applicator, Trevira Changes Name
    Suominen Appoints SVP, Transformation Management Office
    Minnesota Signs PFAS Ban in Consumer Products
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    AlloSource Launches AlloMend Duo Acellular Dermal Matrix
    TendoNova Inks Partnership With AcCELLerated Biologics
    Stryker Achieves First Surgeries Using Q Guidance System with Cranial Guidance Software
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    Weekly Recap: Smart Skis, Universal Display Top This Week’s Stories
    Wiliot Appoints Antony Yousefian as VP of Climate & Circularity
    HID Unveils Eco-friendly Bamboo Access Cards

    Copyright © 2023 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login