Maybelline New York has partnered with PUMA to create a limited edition 'athleisure-Inspired' cosmetics collection.
The PUMA x Maybelline line of high-performance makeup is designed for the "always-on, do-it-all lifestyle" of Generation Z and millennial consumers, the beauty brand says.
"Our young consumer today prioritizes an active lifestyle whether it be career, fitness or personally. She's always on the go, never settles and needs high-performance products that keep up with her grind," said Trisha Ayyagari, Deputy General Manager of Maybelline New York. "The PUMA x Maybelline Collection was created to do just that."
Developed with the latest in long-wear technology, the 12-piece collection features a smudge-proof mascara, a metallic highlighter, and fan-favorite Super Stay Matte Ink long-wear lip color in new limited-edition shades.
Maybelline is also introducing two new duo sticks -- a long-wear matte and metallic eye stick, and a waterproof color and gloss face stick. The products' multi-use formats come in sleek, on-the-go packaging and make it easy to achieve a complete makeup look or a quick post-workout touch-up.
The entire collection features packaging that is mainly mauve, with touches of metallic silver as foil accents adorn the caps and stick packages. The Puma logo is fetaured in red, along with the Maybelline New York name.
Adriana Lima is Brand Ambassador
Best known for her passion for athletics, fashion and beauty looks, and as a global style icon, Maybelline long-standing spokesmodel and PUMA's latest ambassador Adriana Lima will serve as the face of the campaign.
Adam Petrick, Global Director of Brand and Marketing for PUMA, comments, "This collection is truly the representation of the point where the gym meets the runway, a goal we strive for in everything we do for our female consumers. We believe that this first-ever collaboration will allow the PUMA Woman to move seamlessly from the gym to the street and provide her with the tools to look and feel her best."
Leonardo Chavez, Global Brand President, Maybelline New York says, "PUMA and Maybelline are synonymous with on-trend, high-performance products. Maybelline's collaboration with PUMA makes innovative, street style-inspired makeup accessible to consumers worldwide to complement their always-on, demanding lifestyles."
The PUMA x Maybelline Collection in-store and online availability varies by market. More information can be found at Maybelline New York.
Photo on left: via Instagram/Maybelline