As Avon continues to reinvent itself, the company has announced a new partnership with the introduction of its first K-beauty collection – a new and innovative range of products straight from Korea – the home of skincare innovation. The collection is being introduced in Russia before rolling out to other European markets in early 2019.
 
As part of Avon’s plans to embrace an open eco-system through new alliances to optimize manufacturing and distribution, the collection is developed in partnership with Korean innovation experts, Bonne, a leading developer and manufacturer of luxury beauty. This new product range is made in Korea using authentic formulas and ingredients, harnessing the high performance, wonderful texture and eye-catching designs that are iconic in K-beauty products.
 
According to Avon, the collection of masks and hand creams uses top quality, cutting edge ingredients including Cica, Chaga mushrooms and Hydrogel.  Avon says its Hydrogel masks are unlike many others on the market because they are free from mesh or nets that most products on the markets need to overcome ripping issues – “making Avon’s product experience more luxurious and indulgent.”
 
“Korean beauty is expected to hit $13.1 billion by 2020 (based on Euromonitor data) – it’s the fourth largest skincare market in the world,” commented Louise Scott, Avon's chief scientific officer. “Avon has a rich history in world-class innovation and when combined with something as on-trend as K-beauty and the digitization of our business it’s exciting for our customers and Representatives. The K-beauty collection brings innovative formulas and authentic ingredients that we do not have anywhere else in our portfolio. It’s a thrilling evolution in our mission of making top quality products available to everyone.”
 
 
Avon was No. 13 on Beauty Packaging's 2018 annual list of Top 20 Global Beauty Companies. Read the full report here.