• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Components
    • Markets
    • Materials
    • Solutions
    • Top 20 Companies
    • Buyers Guide
    • Events
    • More
  • Magazine
  • News
  • Components
  • Markets
  • Materials
  • Solutions
  • Top 20 Companies
  • Buyers Guide
  • Events
  • Current & Past Issues
    Features
    Editorial
    Departments
    Columns
    Digital Edition
    eNewsletter Archive
    Staff
    Editorial Guidelines
    Subscribe Now
    Advertise Now
    eBook
    Top Features
    Benvenuto a Bologna!

    Stick Formats That Stack Up

    Reaping the Dividends of Customized Stock Packaging

    L’Oréal’s Brice André Looks to a Circular Packaging Future

    New Innovations in Airless Packaging
    Breaking News
    Regulatory
    Events
    Association
    Packaging
    Adv/Marketing
    Financial
    Retail & Travel
    People
    Products
    Experts
    Press Releases
    Exclusives
    Live From Shows
    Video Bites
    Packaging Personalities
    Top News
    Estée Lauder Pledges 100% Electric Fleet of Vehicles by 2030

    Luster Products Unveils Comfort Oil Scalp Serum

    Anomatic & Novelis Introduce Eco-Friendly Alloy

    NJPEC Announces 2022 Package of the Year Awards

    Tree Hut Introduces New Sugar Scrubs
    3D
    Accessories
    Aerosols
    Airless
    Applicators
    Bags
    Bottles/Jars
    Brushes
    Cans
    Cartons/Boxes
    Closures
    Compacts
    Devices
    Dispensers
    Double Duty
    Droppers
    Environmental
    Labels
    Lipstick packages
    Mascara Containers
    Paper
    Pouches
    Printing
    Pumps
    Rollerballs
    Small Sizes
    Stock Pkg
    Tubes
    Wipes/Sheets

    Stick Formats That Stack Up

    Reaping the Dividends of Customized Stock Packaging

    Arkay

    Cospack America Corporation

    L’Oréal’s Brice André Looks to a Circular Packaging Future
    Bath/Body
    Cosmetics
    Ethnic
    Fragrances
    Hair
    Health and Beauty
    Home Fragrance
    Men
    Nails
    Personal Care
    Sample/Travel Sizes
    Sets/Kits
    Skin

    Estée Lauder Pledges 100% Electric Fleet of Vehicles by 2030

    Luster Products Unveils Comfort Oil Scalp Serum

    Tree Hut Introduces New Sugar Scrubs

    Fashion Designer Issey Miyake Dies

    Batiste Kicks Off Partnership with Fitness Brand
    Brush Fibers
    Eco-friendly
    Flexibles
    Glass
    Metal
    Paper/Board
    PCR
    PET
    Plastics
    Wood

    Verescence Leads the Future of Eco-Friendly Glass Packaging and Deco

    Neenah Unveils Idea Shop Promotion

    APC Packaging Creates Mono-Material System Dropper & Bottle

    Alder Packaging Launches in Los Angeles

    L’Oréal’s Brice André Looks to a Circular Packaging Future
    Anti-Counterfeit
    Contract Services
    Decorative Effects
    Design Capabilities
    Digital Printing
    Injection Molding
    Machinery
    Made in USA
    Package Development
    Printing/Decorating
    Sustainable Pkg/Practices
    Turnkey

    United & Free Touts ‘No Unnecessary Ingredients, Products or Plastics’

    Chinese Beauty Brand Launches Sustainable Packaging Made with Eastman Material

    Stick Formats That Stack Up

    Revlon Inks Deal with Origin to Develop Next-Gen Sustainable Packaging for Cosmetics

    Irene Forte Skincare Is Like a Mediterranean Diet for Your Skin
    Top 20 Companies
    Coty

    Natura Cosméticos S.A.

    Chanel

    P&G

    Beiersdorf
    All Companies
    Categories
    Company Profiles
    Jobs
    Add New Company
    International Buyers Guide Companies
    JP Packaging LLC.

    Yonwoo/PKG

    3C Inc.

    Olcott

    Derik Industrial USA
    Industry Events
    Live From Shows
    Exhibitor Showcase
    Webinars

    BolognaFiere, Informa Markets and PBA Announce Joint Venture

    Luxe Pack New York Announces 2023 Dates

    Indie Beauty Media Group Announces ‘Adit Live’ Event

    Benvenuto a Bologna!

    Honoring the 2022 Inductees at the NJPEC Hall of Fame Awards
    • Magazines
      • Current / Back Issues
      • Features
      • Editorial
      • Departments
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Staff
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers Guide
      • Companies
      • Categories
      • Corporate Capabilities
      • Add Your Company
    • Components
      • 3D
      • Accessories
      • Aerosols
      • Airless
      • Applicatiors
      • Bags
      • Bottles / Jars
      • Brushes
      • Cans
      • Cartoons / Boxes
      • Closures
      • Compacts
      • Devices
      • Dispensers
      • Double Duty
      • Droppers
      • Environmental
      • Labels
      • Lipstick Packages
      • Mascara Containers
      • Paper
      • Pouches
      • Printing
      • Pumps
      • Rollerballs
      • Small Sizes
      • Stock Pkg
      • Tubes
      • Wipes/Sheets
    • Markets
      • Bath/Body
      • Cosmetics
      • Ethnic
      • Fragrances
      • Hair
      • Health And Beauty
      • Home Fragrance
      • Men
      • Nails
      • Personal Care
      • Simple/Travel Sizes
      • Sets/Kits
      • Skin
    • Materials
      • Brush Fibers
      • Eco-friendly
      • Flexibles
      • Glass
      • Metal
      • Paper/Board
      • PCR
      • PET
      • Plastics
      • Wood
    • Solutions
      • Anti-Counterfeit
      • Cotract Services
      • Decorative Effects
      • Design Capabilities
      • Digital Printing
      • Injection Molding
      • Machinery
      • Made In USA
      • Package Development
      • Printing/Decorating
      • Sustainable Pkg/Practices
      • Turnkey
    • Top 20 Companies
    • Online Exclusives
    • Slideshows
    • Expert Opinions
    • Videos
      • eBook
    • Infographics
    • Whitepapers
    • Products Showcase
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
    • Jobs
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms Of Use
    Breaking News

    Herbal Essences Introduces Bottle Design for Vision-Impaired

    First mass hair care brand in North America to launch an inclusive bottle

    Herbal Essences Introduces Bottle Design for Vision-Impaired
    Related CONTENT
    • Plastube Inc.
    • Weekly Recap: Jennifer Aniston Launches LolaVie, B-Glowing Grows & More
    • Jennifer Aniston Teases New Beauty Brand LolaVie
    • Olaplex Files for IPO
    • JVN Haircare To Launch in Sephora
    10.15.18
    P&G-owned hair care brand Herbal Essences is producing the first-ever mass hair care bottle design in North America that will make it easier for vision-impaired consumers to distinguish its shampoo and conditioner products through the sense of touch. The newly enhanced package features tactile indentations that will help differentiate the brand’s shampoos from its conditioners in-shower given they share the same bottle shape, alleviating in-shower confusion and helping consumers confidently perform daily tasks.
     
    Behind the initiative is creator Sumaira “Sam” Latif, P&G’s special consultant for inclusive design, who has been with the company for over 18 years and is herself blind. Latif’s unique perspective sparked the idea, which was refined by working with other individuals who are vision impaired. In fact, they represent some of the 253 million people worldwide or 23 million people in the U.S. today who face the challenges associated with vision impairment every day.
     
     “Imagine the daily challenges, like choosing matching clothes in the morning or simply taking a shower after a long day. As a blind person, you must do these things using touch rather than sight. You don’t really know which bottle the shampoo, conditioner, or soap is…you have to get creative. I used to put an elastic band around shampoo or sellotape on conditioner to remind me,” says Latif speaking from personal experience. And as it relates to the bottle design, she says the intention was clear: “It was important that we invent a feature, universally recognizable tactile feature, which would work for people who haven’t had the opportunity to learn braille.”
     
    The shampoo bottles have four tactile vertical lines on the bottom of the back label and the conditioner has two rows of dots on the bottom of the back label. The features were purposely kept very simple and easy to differentiate by touch. The brand hopes that once people learn about the new tactile features, they will easily be able to tell their shampoo and conditioner apart by touch.
     
     The production to create the new bottle feature was not a seamless one, according to Latif. “While the solution might sound relatively simple, we process hundreds of bottles a minute, so changing a manufacturing process is complicated when you’re dealing with those kinds of quantities.”
     
    Shane Mays, Herbal Essences Packaging Engineer, and Latif became instant friends working on this project together. “In my 15 years working at P&G, I have never worked on a project with as much personal passion as this one. I am so incredibly proud of what we are doing and the impact we will have. This pride and passion was contagious across the entire manufacturing team who worked together to make this possible on the fast manufacturing lines,” expresses Mays.
     
    Related Searches
    • hair
    • design
    • bottle
    • Packaging
    Suggested For You
    Plastube Inc. Plastube Inc.
    Weekly Recap: Jennifer Aniston Launches LolaVie, B-Glowing Grows & More Weekly Recap: Jennifer Aniston Launches LolaVie, B-Glowing Grows & More
    Jennifer Aniston Teases New Beauty Brand LolaVie Jennifer Aniston Teases New Beauty Brand LolaVie
    Olaplex Files for IPO Olaplex Files for IPO
    JVN Haircare To Launch in Sephora JVN Haircare To Launch in Sephora
    Herbal Essences and TerraCycle Partner to Plant Trees and Donate Benches Herbal Essences and TerraCycle Partner to Plant Trees and Donate Benches
    Dr.ForHair Gets a $41 Million Investment Dr.ForHair Gets a $41 Million Investment
    Garnier Launches Whole Blends Shampoo Bars in USA Garnier Launches Whole Blends Shampoo Bars in USA
    Innersense Organic Becomes Certified B Corporation Innersense Organic Becomes Certified B Corporation
    Herbal Essences Launches ‘Renew the Forest’ Program Herbal Essences Launches ‘Renew the Forest’ Program
    P&G Makes Progress Toward Packaging Circularity in Europe P&G Makes Progress Toward Packaging Circularity in Europe
    Inahsi Naturals Achieves EU Compliance Inahsi Naturals Achieves EU Compliance
    Mielle Organics Taps Megan Thee Stallion as Global Ambassador Mielle Organics Taps Megan Thee Stallion as Global Ambassador
    Aveda Goes 100% Vegan Aveda Goes 100% Vegan
    What You’re Reading on BeautyPackaging.com What You’re Reading on BeautyPackaging.com

    Related Buyers Guide Companies

    • Plastube Inc.

      ...
      Stephane Beauchemin, Product Manager 05.03.22

    • Cosmetics
      Weekly Recap: Jennifer Aniston Launches LolaVie, B-Glowing Grows & More

      Weekly Recap: Jennifer Aniston Launches LolaVie, B-Glowing Grows & More

      The most viewed news on our site for the week ended September 11, 2021.
      Charles Sternberg, Assistant Editor 09.13.21

    • Cosmetics
      Jennifer Aniston Teases New Beauty Brand LolaVie

      Jennifer Aniston Teases New Beauty Brand LolaVie

      Not much is known about this mysterious brand except that it’s coming soon.
      09.03.21


    • Olaplex Files for IPO

      Olaplex Files for IPO

      The hair care brand, now owned by Advent International, is going public.
      08.31.21

    • JVN Haircare To Launch in Sephora

      The new 'clean' hair care line is from hair stylist Jonathan Van Ness
      08.27.21

    Loading, Please Wait..
    Trending
    • Ranking The Top 50 Cosmetic Companies
    • Tree Hut Introduces New Sugar Scrubs
    • 4 Key Beauty Trends For 2023 By Trendalytics
    • The Top Skincare And Beauty Trends Of 2022 So Far
    • Top Beauty Brands In The US—Ranked By Cosmetify
    Breaking News
    • Estée Lauder Pledges 100% Electric Fleet of Vehicles by 2030
    • Luster Products Unveils Comfort Oil Scalp Serum
    • Anomatic & Novelis Introduce Eco-Friendly Alloy
    • NJPEC Announces 2022 Package of the Year Awards
    • Tree Hut Introduces New Sugar Scrubs
    View Breaking News >
    CURRENT ISSUE

    July/August 2022

    • Cosmoprof Bologna Welcomes Back the Beauty Industry
    • Stick Packaging: Stick Formats That Stack Up for Beauty
    • Reaping the Dividends of Customized Stock Packaging
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    ADM and Benson Hill Partner to Scale High Protein Soy for U.S. Market
    Tazo Transitions to Regenerative Organic Agriculture
    Protein Ingredient Formulated for Chronic Kidney Disease Patients
    Coatings World

    Latest Breaking News From Coatings World

    USGBC Urges the House to Pass the Inflation Reduction Act
    The ChemQuest Technology Institute Enters Agreement with Universal Matter
    Sherwin-Williams’ TERRA: Embracing Community & Connection in 2023
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    Tiny Optical Sensors Could Eradicate Hospital Bed Sores
    Hypoxia Study Confirms Accuracy of Movano Ring for SpO2 & Heart Rate Monitoring
    Seno Medical's Imagio System Wins Supplemental FDA Approval
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Captor Therapeutics Selects CDMO for Clinical Trial Materials
    Catalent to Acquire Metrics Contract Services for $475M
    Sartorius Stedim Biotech Agrees to Acquire Albumedix
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    Estée Lauder Pledges 100% Electric Fleet of Vehicles by 2030
    Luster Products Unveils Comfort Oil Scalp Serum
    Anomatic & Novelis Introduce Eco-Friendly Alloy
    Happi

    Latest Breaking News From Happi

    TBH Kids Enters Retail Market with Exclusive Partnership with HEB Stores
    Blushington Expands with New Services and Manhattan Flagship Launch
    Makeup in New York Returns to the Javits Center on Sept. 14-15
    Ink World

    Latest Breaking News From Ink World

    INX to Highlight New Products at Labelexpo Americas
    Sonoco Names Aditya Gandhito Company’s First Chief Accounting Officer
    Quinacridone Pigments Market Size Projected to Reach $539 Million by 2030: Straits
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    APR issues report on state of US recycling
    Durst details Labelexpo Americas product lineup
    Heidelberg USA-Gallus opens new Screeny Demo Room in Pennsylvania
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Vapor Fresh Upgrades Plant-Based Gym Wipe Canisters
    Suominen Releases Half-Year Financial Report
    Essity Switches to Recyclable Packs for Feminine Pads
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    Surgalign, RTI Settle Lawsuit Over OEM Biz Sale
    Zavation Shares Results from In-Vitro and In-Vivo Research Study for its Labyrinth Technology
    Cortland Biomedical Adds Suite of Post-Processing Services & Technologies
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    Stratasys Signs Agreement to Acquire Covestro’s Additive Manufacturing Materials Business
    The Future of Electronics RESHAPED Event Reports High Demand
    SEMI Applauds President Biden’s Signing of CHIPS and Science Act of 2022

    Copyright © 2022 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login