Burberry is launching a new fragrance this month, Burberry For Her.
The fragrance is in a new bottle is inspired by the archival design of Burberry's first fragrance, 'Burberrys for Men', which launched in 1981.
It is made from smooth curved glass -- and can be personalized with engraved initials on a gold charm around its neck.
About the Fragrance
Her Eau de Parfum is a vibrant, fruity and floral fragrance created by master perfumer Francis Kurkdjian. The top notes are blackcurrant, blueberry and raspberry; heart notes are jasmine and violet; and base notes are dry amber and musk.
Francis Kurkdjian comments, "Her Eau de Parfum by Burberry is unique because it is a memorable signature. To achieve that, you need a strong accord, an olfactive story that translates your vision. The combination of these sunburst berries and British spirit blended with the ambery musky accord brings this very unique signature. You can immediately recognize when someone is wearing it. It's a signature scent."
The fragrance campaign stars British actress and model Cara Delevingne, photographed by Juergen Teller, and features a series of candid images around her home town of London.
Burberry helped launch Delevingne's modeling career eight years ago.
See the video below -- it features Delevingne's own rendition of 'Maybe it's because I'm a Londoner', a song dedicated to the city she loves, as the campaign's accompanying soundtrack.
The campaign will be supported heavily via Snapchat and consumers will be able to engage via a custom Snapchat lens, Geo-targeted Snapchat filters around London and Burberry Her Giphy stickers for Snapchat and Instagram.
Burberry Her is available on Burberry's website, at select Burberry boutiques, and at specialty beauty retail and department stores globally.