• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Components
    • Markets
    • Materials
    • Solutions
    • Top 20 Companies
    • Buyers Guide
    • Events
    • More
  • Magazine
  • News
  • Components
  • Markets
  • Materials
  • Solutions
  • Top 20 Companies
  • Buyers Guide
  • Events
  • Current & Past Issues
    Features
    Editorial
    Departments
    Columns
    Digital Edition
    eNewsletter Archive
    Staff
    Editorial Guidelines
    Subscribe Now
    Advertise Now
    eBook
    Top Features
    Why Beauty Sticks Are Here to Stay: Packaging Report

    Squeaky Clean & 'Green' Packaging for Hair, Body and Sun Care

    Color Cosmetics Packaging Shines Post-Covid

    Pacifica—Our Beauty Company of the Year—Is Still Pushing Boundaries After 25 Years

    Beauty Begins to Embrace Refillable Packaging
    Breaking News
    Regulatory
    Events
    Association
    Packaging
    Adv/Marketing
    Financial
    Retail & Travel
    People
    Products
    Experts
    Press Releases
    Exclusives
    Live From Shows
    Video Bites
    Packaging Personalities
    Top News
    Interpack 2023 Introduces New Special Areas and Activities

    eSalon Expands into Over 1,900 CVS Stores Nationwide

    The RealReal Discontinues Beauty Business

    Tree Hut Announces Pop-Up Experience in NYC

    Puig’s Net Revenue Grows 40% to Over $3.9 Billion in 2022
    3D
    Accessories
    Aerosols
    Airless
    Applicators
    Bags
    Bottles/Jars
    Brushes
    Cans
    Cartons/Boxes
    Closures
    Compacts
    Devices
    Dispensers
    Double Duty
    Droppers
    Environmental
    Labels
    Lipstick packages
    Mascara Containers
    Paper
    Pouches
    Printing
    Pumps
    Rollerballs
    Small Sizes
    Stock Pkg
    Tubes
    Wipes/Sheets

    Seaweed Bath Co. Redesigns Packaging, Lowers Retail Pricing

    Color Cosmetics Packaging Shines Post-Covid

    Batiste Now Offers 'Beauty Sleep' & 'Beach Hair' Solutions

    MAC Launches A 24-Hour Liquid Lipstick

    Cosmogen’s Squeeze’N Roll Tube Chosen for Boots’ N˚7 Range
    Bath/Body
    Cosmetics
    Ethnic
    Fragrances
    Hair
    Health and Beauty
    Home Fragrance
    Men
    Nails
    Personal Care
    Sample/Travel Sizes
    Sets/Kits
    Skin

    eSalon Expands into Over 1,900 CVS Stores Nationwide

    The RealReal Discontinues Beauty Business

    Tree Hut Announces Pop-Up Experience in NYC

    Puig’s Net Revenue Grows 40% to Over $3.9 Billion in 2022

    Wella Company Appoints Frank Smalla as Chief Financial Officer & Chief Operating Officer
    Brush Fibers
    Eco-friendly
    Flexibles
    Glass
    Metal
    Paper/Board
    PCR
    PET
    Plastics
    Wood

    Squeaky Clean & 'Green' Packaging for Hair, Body and Sun Care

    Inoac Finds ‘Resounding Success’ Using Eastman’s Chemically Recycled Packaging Materials

    Molded Pulp Packaging Market Forecasted to Expand

    Global Paper Tubes Market Forecasted to Expand

    Eastman Gives Brands Two Paths to Sustainability
    Anti-Counterfeit
    Contract Services
    Decorative Effects
    Design Capabilities
    Digital Printing
    Injection Molding
    Machinery
    Made in USA
    Package Development
    Printing/Decorating
    Sustainable Pkg/Practices
    Turnkey

    Ole Henriksen's Eye Stick is Made from Limestone

    Create Stunning Holographic Packaging That's Also Eco-Friendly

    Clinique's New Packaging Celebrates Women All Month

    How MAC Approaches Color Cosmetics Packaging Design

    Seaweed Bath Co. Redesigns Packaging, Lowers Retail Pricing
    Top 20 Companies
    Revlon

    Estée Lauder

    Unilever

    Shiseido

    Oriflame
    All Companies
    Categories
    Company Profiles
    Jobs
    Add New Company
    International Buyers Guide Companies
    GLASPRAY ENGINEERING & MANUFACTURING CO., LTD.

    Richmond Containers CTP Ltd

    Big Sky Packaging

    Accupac

    TAESUNG
    Industry Events
    Live From Shows
    Exhibitor Showcase
    Webinars

    CEW's 2023 State of the Industry Report—& Top Beauty Trends

    Interpack 2023 to Focus on Sustainability

    Luxe Pack LA and MakeUp in LosAngeles Open on February 16

    Get Set for Cosmoprof Worldwide Bologna 2023

    Cosmoprof North America Announces 2024 Miami Beach Edition
    • Magazines
      • Current / Back Issues
      • Features
      • Editorial
      • Departments
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Staff
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers Guide
      • Companies
      • Categories
      • Corporate Capabilities
      • Add Your Company
    • Components
      • 3D
      • Accessories
      • Aerosols
      • Airless
      • Applicatiors
      • Bags
      • Bottles / Jars
      • Brushes
      • Cans
      • Cartoons / Boxes
      • Closures
      • Compacts
      • Devices
      • Dispensers
      • Double Duty
      • Droppers
      • Environmental
      • Labels
      • Lipstick Packages
      • Mascara Containers
      • Paper
      • Pouches
      • Printing
      • Pumps
      • Rollerballs
      • Small Sizes
      • Stock Pkg
      • Tubes
      • Wipes/Sheets
    • Markets
      • Bath/Body
      • Cosmetics
      • Ethnic
      • Fragrances
      • Hair
      • Health And Beauty
      • Home Fragrance
      • Men
      • Nails
      • Personal Care
      • Simple/Travel Sizes
      • Sets/Kits
      • Skin
    • Materials
      • Brush Fibers
      • Eco-friendly
      • Flexibles
      • Glass
      • Metal
      • Paper/Board
      • PCR
      • PET
      • Plastics
      • Wood
    • Solutions
      • Anti-Counterfeit
      • Cotract Services
      • Decorative Effects
      • Design Capabilities
      • Digital Printing
      • Injection Molding
      • Machinery
      • Made In USA
      • Package Development
      • Printing/Decorating
      • Sustainable Pkg/Practices
      • Turnkey
    • Top 20 Companies
    • Online Exclusives
    • Slideshows
    • Expert Opinions
    • Videos
      • eBook
    • Infographics
    • Whitepapers
    • Products Showcase
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
    • Jobs
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms Of Use
    Breaking News

    L'Oréal Paris Launches New Virtual Try-On Tool

    The new augmented reality tool is right on L'Oreal's website, and makes it easy to 'try on' hundreds of products.

    L
    09.13.18

    L'Oréal Paris has launched a new virtual try-on tool, and it's sure to exite online shoppers.

    The "Try On" augmented reality tool allows shoppers to virtually try on hundreds of beauty products, with a few clicks -- right on L'Oreal's website, without needing to go to an app. 

    Powered by ModiFace, the "Try On" tool provides consumers with an innovative way to experience more than 300 of the brand's Blush, Eyeshadow, Eyeliner, Lipstick, Lip Liner and Colorista Semi-Permanent Hair Color shades directly on the site.

    The virtual tryout interface features photo-realistic color simulation -- and allows consumers to virtually try-on products in real-time. Leveraging ModiFace's patented facial recognition and augmented reality product simulation technology, it is designed to revolutionize the way people discover, interact and shop.

    Anne Marie Nelson-Bogle, SVP Marketing at L'Oréal Paris, says, "Our consumers are at the heart of all our innovations. We continually strive to create bespoke experiences that add value for them in new ways. With this launch, we are excited to transform the way people can experience beauty with a new tool that offers a convenient, instant and personalized way to test L'Oréal Paris products."

    The tool is available on desktop web browsers, as well as mobile. It is currently available across hundreds of L'Oréal Paris makeup shades, all Colorista Semi Permanent Hair Color shades and will soon be available for Feria Hair Color.

    This launch marks one of the first platform innovations stemming from L'Oréal USA's acquisition of ModiFace in March 2018 and the first-time ModiFace technology has been used across multiple categories by a single brand. It is also ModiFace's first desktop Hair Color technology.
    Related Searches
    • beauty products
    • beauty
    • makeup
    • lipstick
    Suggested For You
    How Ulta Beauty Pivoted in Response to Covid-19 How Ulta Beauty Pivoted in Response to Covid-19
    Ulta Will Move Into Target Stores Next Year Ulta Will Move Into Target Stores Next Year
     L L'Oréal Paris Women of Worth To Star in First-Ever TV Special
    Reinventing Sampling, Post-Covid—and Minis Still Have Major Appeal Reinventing Sampling, Post-Covid—and Minis Still Have Major Appeal
    What’s Trending  in Sampling? What’s Trending in Sampling?
    First-Time Exhibitors Sign On for MakeUp in NewYork First-Time Exhibitors Sign On for MakeUp in NewYork
    L’Oréal L’Oréal's Brands & ModiFace Have Big Plans for Facebook
    NaturallyCurly Celebrates 20 Years NaturallyCurly Celebrates 20 Years
     The Impacts of Three Beauty Market Trends The Impacts of Three Beauty Market Trends
    Glamsquad Acquires Veluxe Glamsquad Acquires Veluxe
     FIT Capstone Research Looks At Transparent Beauty FIT Capstone Research Looks At Transparent Beauty
    Brands Can Brands Can 'Do Well By Doing Good'
    Applicators Go Beyond Functional  with the Rise of ‘Shelfies’ Applicators Go Beyond Functional with the Rise of ‘Shelfies’
    What Women Really Want from Their Beauty Products What Women Really Want from Their Beauty Products
     Lancôme To Launch Makeup Line with Proenza Schouler Lancôme To Launch Makeup Line with Proenza Schouler

    Related Breaking News

    • Cosmetics
      How Ulta Beauty Pivoted in Response to Covid-19

      How Ulta Beauty Pivoted in Response to Covid-19

      Cleanliness and digital tools have played a major role since stores started welcoming customers back inside.
      Beauty Packaging Staff 11.13.20

    • Ulta Will Move Into Target Stores Next Year

      Ulta Will Move Into Target Stores Next Year

      Ulta Beauty at Target will debut at more than 100 Target stores nationwide and online at Target.com beginning in 2021
      Beauty Packaging Staff 11.11.20

    •  L

      L'Oréal Paris Women of Worth To Star in First-Ever TV Special

      Take a look at this year's honorees -- and vote for this year's National Honree.
      Beauty Packaging Staff 10.19.20


    • Rollerballs | Sample Sizes | Sample/Travel Sizes
      Reinventing Sampling, Post-Covid—and Minis Still Have Major Appeal

      Reinventing Sampling, Post-Covid—and Minis Still Have Major Appeal

      Suppliers offer hygienic sampling solutions for the beauty industry -- and a look at the latest beauty minis & travel sizes.
      Marie Redding, Senior Editor 08.31.20

    • Design Capabilities | Package Development | Sample Sizes | Sample/Travel Sizes
      What’s Trending  in Sampling?

      What’s Trending in Sampling?

      A round-up of some of the latest options for sampling all types of beauty products.
      Marie Redding, Associate Editor 09.01.18

    Loading, Please Wait..
    Trending
    • Ranking The Top 50 Cosmetic Companies
    • Tree Hut Announces Pop-Up Experience In NYC
    • Top 10 Haircare Brands In The World—Ranked By Cosmetify
    • Tattoo Skincare Brand Mad Rabbit Raises $10 Million—Mark Cuban Is An Investor
    • WSGN & Coloro Name Apricot Crush As Color Of The Year 2024
    Breaking News
    • Interpack 2023 Introduces New Special Areas and Activities
    • eSalon Expands into Over 1,900 CVS Stores Nationwide
    • The RealReal Discontinues Beauty Business
    • Tree Hut Announces Pop-Up Experience in NYC
    • Puig’s Net Revenue Grows 40% to Over $3.9 Billion in 2022
    View Breaking News >
    CURRENT ISSUE

    March 2023

    • Why Beauty Sticks Are Here to Stay: Packaging Report
    • 'Green' Packaging for Haircare, Bath and Sun Products
    • Color Cosmetics Packaging Lures Consumers Post-Covid
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    NPA: ‘Major Victory’ in Colorado After Amendment to Eating Disorder Bill
    GOOD Meat Receives FDA Go-Ahead for Cultured Meat
    IFF Achieves Industrial-Scale Production of Anaerobic Probiotic Strain
    Coatings World

    Latest Breaking News From Coatings World

    HOFFMANN MINERAL to Focus on Comprehensive Sustainability Strategy
    HMG and Prodrive Renew Technical Partnership
    Eastern Coatings Show Sets Schedule for Technical Papers
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    Getinge iCast Receives FDA Premarket Approval
    Tessy Plastics Corp. Celebrates 50th Anniversary
    Carium Expands Customization Options with Care Pathways
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Willow, Suanfarma Complete Manufacturing Process for Cannabigerol
    Berkshire Sterile to Install nearly 1,500 solar panels at Massachusetts site
    Harm Reduction Therapeutics, Catalent Ink Naloxone Commercial Supply Pact
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    Interpack 2023 Introduces New Special Areas and Activities
    eSalon Expands into Over 1,900 CVS Stores Nationwide
    The RealReal Discontinues Beauty Business
    Happi

    Latest Breaking News From Happi

    Inolex Launches Sustainable BTAC Replacement AminoSensyl Ultra MB
    A New Way To Measure Skin Barrier Function: Research
    P&G Patents Laundry Scent Additive
    Ink World

    Latest Breaking News From Ink World

    Eastern Coatings Show Announces Schedule for Technical Papers
    Pulse Roll Label Products Adds Sean Labas to Technical Sales Team
    Amcor, Nfinite Enter into Agreement on Recyclable Packaging
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    TLMI announces 2022 Eugene Singer Award winners
    Pulse Roll Label Products expands technical sales team
    Mark Andy introduces ProWORX Label Suite
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Heartland Polymers Begins Production in Alberta
    Zeta Polimeri Becomes Radici EcoMaterials
    Responsible Flushing Alliance Holds Annual Meeting
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    AI is Effective at Documenting Orthopedic Encounters in Hand Surgery
    3D LifePrints Rebrands to Insight Surgery & Launches New Business in Houston
    Companion Spine Closes $60.1 Million Series A Funding Round
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    Midsummer, UCLA Collaborate on Perovskite-CIGS Tandem Solar Cells
    HID Reports on Reshaping the Security Industry
    Meyers Introduces New Function47 Division

    Copyright © 2023 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login