• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Components
    • Markets
    • Materials
    • Solutions
    • Top 20 Companies
    • Buyers Guide
    • Events
    • More
  • Magazine
  • News
  • Components
  • Markets
  • Materials
  • Solutions
  • Top 20 Companies
  • Buyers Guide
  • Events
  • Current & Past Issues
    Features
    Editorial
    Departments
    Columns
    Digital Edition
    eNewsletter Archive
    Staff
    Editorial Guidelines
    Subscribe Now
    Advertise Now
    eBook
    Top Features
    Benvenuto a Bologna!

    Stick Formats That Stack Up

    Reaping the Dividends of Customized Stock Packaging

    L’Oréal’s Brice André Looks to a Circular Packaging Future

    New Innovations in Airless Packaging
    Breaking News
    Regulatory
    Events
    Association
    Packaging
    Adv/Marketing
    Financial
    Retail & Travel
    People
    Products
    Experts
    Press Releases
    Exclusives
    Live From Shows
    Video Bites
    Packaging Personalities
    Top News
    SOS Beauty Fills Several Senior Leadership Positions

    Beauty Sales to Higher Income Consumers in U.S. Increase Double-Digits in 2022

    Johnson & Johnson to Discontinue Global Sales of Talc-Based Baby Powder

    Dr. Squatch To Launch a 2nd Star Wars Soap Collection

    Neopac Wins 2 European Tube Manufacturers Association Awards
    3D
    Accessories
    Aerosols
    Airless
    Applicators
    Bags
    Bottles/Jars
    Brushes
    Cans
    Cartons/Boxes
    Closures
    Compacts
    Devices
    Dispensers
    Double Duty
    Droppers
    Environmental
    Labels
    Lipstick packages
    Mascara Containers
    Paper
    Pouches
    Printing
    Pumps
    Rollerballs
    Small Sizes
    Stock Pkg
    Tubes
    Wipes/Sheets

    Neopac Wins 2 European Tube Manufacturers Association Awards

    Stick Formats That Stack Up

    Reaping the Dividends of Customized Stock Packaging

    Arkay

    Cospack America Corporation
    Bath/Body
    Cosmetics
    Ethnic
    Fragrances
    Hair
    Health and Beauty
    Home Fragrance
    Men
    Nails
    Personal Care
    Sample/Travel Sizes
    Sets/Kits
    Skin

    SOS Beauty Fills Several Senior Leadership Positions

    Beauty Sales to Higher Income Consumers in U.S. Increase Double-Digits in 2022

    Johnson & Johnson to Discontinue Global Sales of Talc-Based Baby Powder

    Dr. Squatch To Launch a 2nd Star Wars Soap Collection

    Taking Action for the Greater Good
    Brush Fibers
    Eco-friendly
    Flexibles
    Glass
    Metal
    Paper/Board
    PCR
    PET
    Plastics
    Wood

    Neopac Wins 2 European Tube Manufacturers Association Awards

    Verescence Leads the Future of Eco-Friendly Glass Packaging and Deco

    Neenah Unveils Idea Shop Promotion

    APC Packaging Creates Mono-Material System Dropper & Bottle

    Alder Packaging Launches in Los Angeles
    Anti-Counterfeit
    Contract Services
    Decorative Effects
    Design Capabilities
    Digital Printing
    Injection Molding
    Machinery
    Made in USA
    Package Development
    Printing/Decorating
    Sustainable Pkg/Practices
    Turnkey

    United & Free Touts ‘No Unnecessary Ingredients, Products or Plastics’

    Chinese Beauty Brand Launches Sustainable Packaging Made with Eastman Material

    Stick Formats That Stack Up

    Revlon Inks Deal with Origin to Develop Next-Gen Sustainable Packaging for Cosmetics

    Irene Forte Skincare Is Like a Mediterranean Diet for Your Skin
    Top 20 Companies
    LBrands

    Mary Kay

    Avon

    AmorePacific

    Natura Cosméticos S.A.
    All Companies
    Categories
    Company Profiles
    Jobs
    Add New Company
    International Buyers Guide Companies
    JP Packaging LLC.

    Neenah

    GAR Labs

    Lombardi Design & Manufacturing

    3C Inc.
    Industry Events
    Live From Shows
    Exhibitor Showcase
    Webinars

    BolognaFiere, Informa Markets and PBA Announce Joint Venture

    Luxe Pack New York Announces 2023 Dates

    Indie Beauty Media Group Announces ‘Adit Live’ Event

    Benvenuto a Bologna!

    Honoring the 2022 Inductees at the NJPEC Hall of Fame Awards
    • Magazines
      • Current / Back Issues
      • Features
      • Editorial
      • Departments
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Staff
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers Guide
      • Companies
      • Categories
      • Corporate Capabilities
      • Add Your Company
    • Components
      • 3D
      • Accessories
      • Aerosols
      • Airless
      • Applicatiors
      • Bags
      • Bottles / Jars
      • Brushes
      • Cans
      • Cartoons / Boxes
      • Closures
      • Compacts
      • Devices
      • Dispensers
      • Double Duty
      • Droppers
      • Environmental
      • Labels
      • Lipstick Packages
      • Mascara Containers
      • Paper
      • Pouches
      • Printing
      • Pumps
      • Rollerballs
      • Small Sizes
      • Stock Pkg
      • Tubes
      • Wipes/Sheets
    • Markets
      • Bath/Body
      • Cosmetics
      • Ethnic
      • Fragrances
      • Hair
      • Health And Beauty
      • Home Fragrance
      • Men
      • Nails
      • Personal Care
      • Simple/Travel Sizes
      • Sets/Kits
      • Skin
    • Materials
      • Brush Fibers
      • Eco-friendly
      • Flexibles
      • Glass
      • Metal
      • Paper/Board
      • PCR
      • PET
      • Plastics
      • Wood
    • Solutions
      • Anti-Counterfeit
      • Cotract Services
      • Decorative Effects
      • Design Capabilities
      • Digital Printing
      • Injection Molding
      • Machinery
      • Made In USA
      • Package Development
      • Printing/Decorating
      • Sustainable Pkg/Practices
      • Turnkey
    • Top 20 Companies
    • Online Exclusives
    • Slideshows
    • Expert Opinions
    • Videos
      • eBook
    • Infographics
    • Whitepapers
    • Products Showcase
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
    • Jobs
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms Of Use
    Breaking News

    L’Oréal's Brands & ModiFace Have Big Plans for Facebook

    NYX will launch the first makeup try-on experience delivered through Facebook camera products.

    L’Oréal
    Related CONTENT
    • Twitter Enters the Social Media E-Commerce Space with ‘Shop Module’
    • Jo Malone London Townhouse is 'Redecorated' for Spring
    • Facebook Rolled Out Live-Stream Shopping for Beauty
    • Cetaphil Educates the Public About Sun Safety on Melanoma Monday
    • How to Win in Beauty in the Next Normal
    08.10.18

    L’Oréal and its acquired beautytech company, ModiFace, have announced a long-term collaboration with Facebook. ModiFace and Facebook will deliver to people all over the world, for the first time, augmented reality powered make up try-on experiences.

    NYX Professional Makeup will launch the first makeup try-on experience delivered through Facebook camera products at the end of this month. L'Oreal's other brands will also participate, including Maybelline, L’Oréal Paris, Lancôme, Giorgio Armani, Yves Saint Laurent, Urban Decay, and Shu Uemura.

    The try-on experience is powered by Modiface's augmented reality (AR) technology. The collaboration will allow Modiface's AR experiences to 'live' on Facebook and be used by millions of consumers across the world. 

    Parham Aarabi, CEO and founder of ModiFace, says, "This will be a great new way to discover L’Oréal products and brands through very realistic, engaging and meaningful beauty experiences."

    Will Platt-Higgins, VP of Global Account Partnerships at Facebook, adds, "By bringing AR into the mainstream L’Oréal and Modiface are reshaping the beauty experience and we’re thrilled to see this brought to life on Facebook.”

    Lubomira Rochet, L’Oréal Chief Digital Officer adds, “Facebook and L’Oréal share the vision that Augmented Reality is becoming key for product and brand discovery and purchase. We are at that magical moment when technologies have matured enough and consumer appetite for using them is growing everywhere."

    Rochet continues, "We are very excited about that new step in our long-term partnership...one fascinating aspect is that it keeps us innovating the beauty user experience. After having adapted our creatives and contents to a mobile-first world it will be very interesting to see how AR is going to change the creative playbook of our industry”.
    Related Searches
    • beautypackaging.com
    • www.beautypackaging.com
    • modiface
    • digital
    Suggested For You
    Twitter Enters the Social Media E-Commerce Space with ‘Shop Module’ Twitter Enters the Social Media E-Commerce Space with ‘Shop Module’
    Jo Malone London Townhouse is Jo Malone London Townhouse is 'Redecorated' for Spring
    Facebook Rolled Out Live-Stream Shopping for Beauty Facebook Rolled Out Live-Stream Shopping for Beauty
    Cetaphil Educates the Public About Sun Safety on Melanoma Monday Cetaphil Educates the Public About Sun Safety on Melanoma Monday
    How to Win in Beauty in the Next Normal How to Win in Beauty in the Next Normal
    Weekly Recap: HipDot Reese’s Makeup Collection, Cosmoprof Worldwide Bologna Postponed & More Weekly Recap: HipDot Reese’s Makeup Collection, Cosmoprof Worldwide Bologna Postponed & More
    Innisfree Accused of ‘Green Washing’ and ‘Misleading’ with Label Innisfree Accused of ‘Green Washing’ and ‘Misleading’ with Label
    Maybelline Recruits Storm Reid Maybelline Recruits Storm Reid
    It It's Sensitive Skin Awareness Week, Cetaphil Says
    5 Ways Beauty Brands are Using Subscriptions to Transform Customers Into Members 5 Ways Beauty Brands are Using Subscriptions to Transform Customers Into Members
    U.S. Suspends Tariffs on French Imports U.S. Suspends Tariffs on French Imports
    Coty Inc. Adds Board Members Coty Inc. Adds Board Members
    How to Make Your Beauty Brand Pandemic-Proof How to Make Your Beauty Brand Pandemic-Proof
    Key Issues to Consider When Retailing Skin Care Online Key Issues to Consider When Retailing Skin Care Online
    What Will 2021 Hold for the Beauty Industry? What Will 2021 Hold for the Beauty Industry?

    Related Breaking News

    • Cosmetics
      Twitter Enters the Social Media E-Commerce Space with ‘Shop Module’

      Twitter Enters the Social Media E-Commerce Space with ‘Shop Module’

      Allows businesses to showcase their products at the top of their profile page.
      08.02.21

    • Jo Malone London Townhouse is

      Jo Malone London Townhouse is 'Redecorated' for Spring

      The award-winning interactive brand experience gives consumers a fun way to shop at home.
      Marie Redding, Senior Editor 06.03.21

    • Facebook Rolled Out Live-Stream Shopping for Beauty

      Facebook Rolled Out Live-Stream Shopping for Beauty

      Facebook users will enjoy enjoy shoppable live videos from beauty and fashion brands though July 16th.
      Marie Redding, Senior Editor 05.20.21


    • Skin Care/Sun Care
      Cetaphil Educates the Public About Sun Safety on Melanoma Monday

      Cetaphil Educates the Public About Sun Safety on Melanoma Monday

      Expands into the category with the Sheer Mineral Sunscreen Collection.
      Charles Sternberg, Assistant Editor 05.03.21

    • How to Win in Beauty in the Next Normal

      How to Win in Beauty in the Next Normal

      How consumer behavior shifted during the pandemic — and what factors will be critical in driving growth.
      Patricia Hong and Manola Soler, Alvarez & Marsal’s Consumer and Retail Group 04.28.21

    Loading, Please Wait..
    Trending
    • Ranking The Top 50 Cosmetic Companies
    • The Top Skincare And Beauty Trends Of 2022 So Far
    • 4 Key Beauty Trends For 2023 By Trendalytics
    • Maelys Rolls Out To Ulta Beauty
    • Dr. Squatch To Launch A 2nd Star Wars Soap Collection
    Breaking News
    • SOS Beauty Fills Several Senior Leadership Positions
    • Beauty Sales to Higher Income Consumers in U.S. Increase Double-Digits in 2022
    • Johnson & Johnson to Discontinue Global Sales of Talc-Based Baby Powder
    • Dr. Squatch To Launch a 2nd Star Wars Soap Collection
    • Neopac Wins 2 European Tube Manufacturers Association Awards
    View Breaking News >
    CURRENT ISSUE

    July/August 2022

    • Cosmoprof Bologna Welcomes Back the Beauty Industry
    • Stick Packaging: Stick Formats That Stack Up for Beauty
    • Reaping the Dividends of Customized Stock Packaging
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    Herbalist and Alchemist Celebrates 40th Anniversary, Announces Expansion
    BASF Venture Capital and Aqua-Spark invest in Sea6 Energy
    Lauren Aronson Joins Amin Talati Wasserman, LLP
    Coatings World

    Latest Breaking News From Coatings World

    Ashland Completes Sale of Land in Ajax, Canada
    Chemours Begins Commissioning New Sand Mine in Clay County, FL
    Evonik Increases Production Capacities for ACEMATT Matting Agents
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    M1 MedTech Announces Fall 2022 Cohort
    Preceptis Medical’s Tympanostomy Tube System Cleared for Expanded Indications
    Dyad Medical’s Echocardiogram Application Cleared by FDA
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Grand River Aseptic Manufacturing Completes Phase II Expansion
    WCG Appoints Rahul Bafna Chief Product Officer
    WuXi STA Breaks Ground for New Pharma Mfg. Campus in Middletown, DE
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    SOS Beauty Fills Several Senior Leadership Positions
    Beauty Sales to Higher Income Consumers in U.S. Increase Double-Digits in 2022
    Johnson & Johnson to Discontinue Global Sales of Talc-Based Baby Powder
    Happi

    Latest Breaking News From Happi

    Legacy Skincare Brand Albolene Launches New Line of Facial Cleansers
    Arm & Hammer Laundry Continues Partnership with Dress for Success as Presenting Sponsor of 2022 Virtual Power Walk
    Genemarkers Partners with Sequential Bio to Improve Development of Microbiome-Friendly Skincare Products
    Ink World

    Latest Breaking News From Ink World

    DuPont Selects 2022 Lavoisier and Pedersen Award Medalists
    Chemours Begins Commissioning Newest Sand Mine in Clay County, FL
    Marabu to Present Safe Inks for Indirect Contact with Food at K 2022
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    ePac Flexible Packaging announces global expansion
    Tharstern offering free 3-month trial of new Tharstern Cloud at Labelexpo
    Simco-Ion Industrial expands application engineering expertise
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Because Market Expands into Retail Stores
    Tranzonic Acquired by Private Investment Firm
    Monadnock Earns EcoVadis Gold Rating
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    FDA OKs VySpine's VyPlate Anterior Cervical Plates
    Moximed Raises $40M for Knee OA Shock Absorber Implant
    Exactech Rolls Out Spartan Stem and Logical Cup
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    DuPont Names 2022 Lavoisier and Pedersen Award Medalists
    Photonic Glasses Give Solar Panels Pleasing Colors
    SEMI Appoints John Cooney to Lead Global Advocacy and Public Policy

    Copyright © 2022 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login