The first-ever dissolvable collagen tablet has launched at Sephora -- Collagen Pop by Hum Nutrition.
Hum Nutrition is a beauty vitamin and supplement company. Collagen Pop's tablets contain highly absorbable marine collagen peptides and vitamin C -- and they infuse water with rose and lemon while dissolving. The ingestible beauty product claims to address several skin issues, including dryness, fine lines, and loss of firmness and elasticity.
Collagen Pop's packaging looks modern, in pop-art colors. It is ideal to use on-the-go.
Walter Faulstroh, co-founder/CEO, Hum Nutrition, says, "HUM's mission is to help consumers look and feel their absolute best from the inside out by bringing them best-in-class, clinically-tested supplements. With Collagen Pop, we wanted to take it a step further by solving a need in the growing ingestible collagen market with the first-ever dissolvable collagen tablet that is not only the best in its class, ultra-convenient when on the go, delicious tasting, and clinically-researched but also attractively priced."
Hum Nutrition has partnered with Sephora for a nationwide campaign. The retailer is featuring Collagen Pop in its store windows, and on a "wellness display."
Does It Work?
After taking the marine collagen that Collagen Pop uses in its formulation, 68% of participants in a double-blind trial reported an overall improvement in their skin including fine lines, wrinkles, hyperpigmentation, texture, tone and smoothness after four to eight weeks.
To celebrate the launch, Hum Nutrition is hosting a wellness event called Hum Together at The Grove in Los Angeles on the afternoon of July 17, 2018.