Diesel Parfums has recruited hip-hop dancers, Les Twins, as the faces for the new fragrance for men, Diesel Only The Brave Street.
The dancers are Larry and Laurent Bourgeois from Sarcelles, a Paris suburb. From street kids to street icons, they have created their own style. The duo starred in the Michael Jackson Immortal Tour by the Cirque du Soleil in 2011, and have toured several times with Beyoncé.
"As New Style hip-hop dancers, we represent street culture," they say. "But our art is more than just dance. When we dance, we go beyond our limits to become the best. The street taught us to be good with others, but hard on ourselves."
Diesel's new fragrance for men, Only The Brave Street, will soon be available, and the brand hasn't revealed any further details -- only the glimpse of what the top of the bottle looks like in the photo above.
Only the Brave fragrances are always housed in a hand-shaped bottle resembling a clenched fist, updated with a different decoration for each new version of the scent.
Photo of bottle: Instagram/dieselfragrances