John Frieda Hair Care has launched new content for its Your Hair Talks, Make A Statement campaign featuring actress Camila Mendes.
Mendes joined the brand as an ambassador earlier this year. Recently, she celebrated, along with digital influencers, a new video she created for the brand that chronicles her "hair journey." (Watch it here.) The event was held in her hometown of Miami.
Mendes says she first discovered John Frieda Frizz Ease while flipping through a fashion magazine, and the product quickly became an essential part of her hair arsenal. "I've been using John Frieda Frizz Ease since I was in fifth grade —it's a must-have in my beauty routine and integral in creating the hair look I'm trying to achieve, regardless of the style," explains Camila. "I'm excited to share my hair journey...and celebrate hair as a form of expression."
As part of the "Your Hair Talks, Make a Statement" campaign, Mendes joins the conversation by creating exclusive content with the brand, and will host events throughout the year. Her favorite products will be available for purchase later this month via Amazon.com.
Heather Warnke, director of marketing, Kao USA Inc., says, "Camila has a wonderful hair story that we have been lucky enough to capture and watch come to life on film. We're very excited to share it with everyone."