The company is launching mascara and eyeliner while raising funds for a local LGBTQ Center.
The indie beauty brand, RealHer Cosmetics, is celebrating LGBTQ Pride Month this June with a new campaign and two new launches -- Eye AM Outstanding Liquid Eyeliner and Eye AM Beautiful Mascara. The new products are named "with positive affirmations to empower your day," the brand says.
In support of Pride Month, 20% of all mascara and eyeliner proceeds purchased on their website will be donated to the LGBTQ Center in Orange County, California.
Eye Am OUTstanding – Longwear, waterproof, and smudge-proof liquid eyeliner. This formula is vegan, certified cruelty-free and paraben free.
Eye Am Beautiful - High volume mascara infused with ingredients for thicker & stronger lashes. Certified cruelty-free and paraben free formula.
RealHer Cosmetics was founded in 2015 after the birth of founder Bill Xiang's daughter, who stated, "I felt like I had a rebirth of myself after my daughter's birth." Created with a mission to inspire and empower, RealHer is a brand built on positive affirmations and giving back to the community.
All members and allies of the Lesbian, Gay, Bisexual, and Transgender community of Orange County join together in a network of support and unity at the LGBTQ Orange County Center.
Photo: (L) Beauty Guru Craig is wearing the newly launched Eye Am Beautiful Mascara and Eye Am OUTstanding Liquid Eyeliner in this Havana-Nights-inspired look. (R) Eye Am Beautiful Mascara