Hair care startup Brutus & Butch is generously giving back to the LGBTQ and at-risk youth community. The company will donate proceeds from the sale of its natural and organic product line.
Founded by Gwen Lonigro, Brutus & Butch hair care products are made with Indonesian essential oils. "After years in the industry as a salon owner, I decided to create a hair care product line I could be proud of," Lonigro says. "One that helps give people the strength to be unique individuals."
Lonigro continues, "My hair care line serves the LGBTQ community with my tag line, 'because we are who we are,'" Lonigro says. "I truly want to help create love, peace and acceptance for all, and hope my hair care line helps me achieve this goal."
Brutus & Butch's luxurious products include a Clean Shampoo, Clean Conditioner and Gembira Oil Elixir Vitae, which is the company's ultimate best seller. "All of our products are a formulation of green, vegan, natural and certified organic ingredients," Lonigro states. "These are the ultimate products for clients who truly just want to be who they are, with no fillers."
The products, which are shown above, are packaged in white bottles with colorful labels.
A portion of the proceeds from the sale of Brutus & Butch's products are donated to the LGBTQ and at-risk youth grappling with gender identity issues.