Amorepacific U.S. has announced it has opened its first-ever pop-up shop in New York City. The global beauty company, based in South Korea -- and will bring the latest K-Beauty trends to New Yorkers.
The pop-up will feature a selection of products from top Amorepacific U.S. brands, including AMOREPACIFIC, LANEIGE, Annick Goutal, Sulwhasoo, Mamonde and Iope. This is the first time all of these brands will be available in the same space.
Amorepacific partnered with Marie Claire magazine for a celebratory event on May 8th, which also celebrated the magazine's May issue, which is dedicated to global beauty.
Beauty influencers were invited to the opening day celebration. The event included a discussion on Korean beauty and skincare with Marie Claire's executive beauty editor, Jennifer Goldstein; Amorepacific U.S. president, Jessica Hanson; and Soko Glam's co-founder and chief curator, Charlotte Cho.
Hanson says, "Marie Claire is THE authority when it comes to global beauty. They are always on the pulse of the most innovative and efficacious products from around the world, so when we thought of a partner to launch our pop-up store with the spotlight on global beauty, they were a perfect fit...We're thrilled to open our pop up here in New York City and give consumers the opportunity to experience our leading brands in one location."
Nancy Berger, Marie Claire's vice president/publisher/chief revenue officer, adds, "As the leading global beauty company from South Korea, Amorepacific is the perfect partner for us to celebrate our annual May Global Beauty issue. Our May issue features the annual Prix d'Excellence de la Beauté awards, highlighting the standout beauty products from around the world, for which the AMOREPACIFIC brand won for their Essential Creme Fluid."
The pop-up shop is located at 397 Bleecker Street, and will be open through May 25th -- every day, 11 a.m. to 8 p.m.
Photo on left: Jenn Goldstein, Marie Claire Beauty Director; Jessica Hanson, President of AmorePacific US; Charlotte Cho, Cofounder and Chief Curator of Soko Glam