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    Breaking News

    Kat Von D Launches Brow Collection in Surprising Shades

    24-Hour Super Brow is available in Magenta, Daffodil, Roxy Purple -- and more.

    Kat Von D Launches Brow Collection in Surprising Shades
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    04.23.18

    Kat Von D Beauty has launched new brow products, including 24-Hour Super Brow -- a  pomade that comes in 16 colors.

    It's a first-to-market, waterproof, long-wear, and high pigment formula -- along with Kat Von D's  new Brow Struck Dimension Powder and Signature Brow Precision Pencil. 

    The 24-Hour Super Brow Pomade collection includes seven traditional brow colors including Walnut and Taupe, plus nine unexpected hues -- vibrant yellow Daffodil; pinkish-purple Magenta; and the grape-hued Roxy Purple. 

    Brow Struck Dimension Powder is a unique 3D semi-metallic powder that mimics the natural sheen of real hair, to give brows dimension and volume. The hybrid 2-in-1 primer and powder formula is the first brow powder to deliver waterproof, smudge-resistant brows for up to 12 hours.

    The Packaging

    The 24-Hour Super Brow Pomade is in pots, with decorative lids that are color-matched to the product colors. 

    Brow Struck Dimension Powder is in a small, black eye shadow compact. It also has a decorative lid.

    New Brushes

    The brand has also launched two new brushes -- Pomade Brow Brush #70 and Powder Brow Brush #75.

    Designed for high-pigment pomades and creams, #70 Brow Brush is a firm, angled brush that has synthetic bristles cut at a bias -- just long enough to maintain precision, and short enough to enhance control, the brand explains. 

    Designed for high-pigment brow powders, #75 Powder Brow Brush features synthetic bristles expertly cut to pick up and blend out high-pigment brow powders with precision. The "magic" lies in the distinctive combed shape, the brand says.

    The new brow products are available on the brand's website, and at Sephora. 



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