04.20.18
Maybelline New York has a new global spokesmodel, Josephine Skriver.
Skriver will appear in her first campaign for Maybelline New York this spring, for the launch of Super Cushion 2-in-1 in May.
Skriver says, "I am honored to represent not only Maybelline, but all of the girls who are wearing Maybelline, because these young girls are the future. They are powerful and beautiful, and that to me is what Maybelline stands for. I could not be prouder to represent them and make it happen."
Leonardo Chavez, global brand president, Maybelline New York, comments, "A partnership with Josephine was completely organic because she resonates with our global customer and is a dynamic and fresh addition to our roster of talent. She embodies determination, grit, energy and spirit, while having a true connection to New York and the dream of making it happen in this city."
Maybelline New York has several makeup products in cushion compacts in its product lineup already, one of which is shown above -- and even highlights cushion packages on its website, explaining the benefits and how to use the compact.
More About Josephine Skriver
Skriver grew up in Denmark and has modeled in campaigns for Bulgari, Gucci, Max Mara, Michael Kors, and Tom Ford. In 2013, Josephine walked in her first Victoria's Secret Fashion Show, and has graced the runway in the annual show ever since. She was given the coveted title of Victoria's Secret Angel in 2016.
Skriver is recognized for her philanthropic work and successful modeling career on the fashion runways, as well as in notable campaigns, according to a statement. She joins Maybelline New York's lineup of global spokesmodels, including Adriana Lima, Gigi Hadid, Herieth Paul, Jourdan Dunn, Cris Urena, I-Hua Wu, Emily DiDonato, and Christy Turlington.
Skriver is also an advocate for global LGBTQ rights and is involved with organizations like Family Equality Council and COLAGE as well as to Keep A Child Alive, which focuses on children's fight against HIV. Having been raised by LGBTQ parents, Josephine hopes to inspire children and all future generations of LGBTQ families by sharing her own journey.
