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    Breaking News

    La Prairie Aims to 'Disrupt' the Complexion Makeup Category

    Partners with three acclaimed makeup artists

    La Prairie Aims to
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    04.19.18
    La Prairie has big plans for the makeup category. The Swiss luxury skincare brand says it is set to disrupt things with the launch of Skin Caviar Essence-in-Foundation, described as “the first compact foundation infused with Caviar Water for complexion perfection.” According to the brand, it’s “more than a cushion compact. The cutting-edge application system includes an innovative airless technology that ensures a pristine dose of foundation with each use.”
     
    To highlight the launch, La Prairie has selected three leading makeup artists from three world regions – North America, Europe and Asia – to act as La Prairie Complexion Artist Ambassadors. They will work closely with La Prairie to develop application techniques exclusive to Skin Caviar Essence-in-Foundation and give masterclasses on Complexion Artistry.
     
    While a perfect complexion is the incarnation of timeless beauty, the portrait of beauty is only as perfect as its canvas — there can be no perfect complexion without perfect skin. The newly selected La Prairie Complexion Artists will communicate on the importance of skincare and develop bespoke makeup application rituals that begin with perfect skin and end with the perfect complexion.
     
    “We are very excited about this unique collaboration that we feel conveys our belief that complexion perfection is an art,” said Greg Prodromides, chief marketing officer of La Prairie Group. “In fusing caviar science with colour artistry, La Prairie continues to break the codes of luxury skincare. And with their varied expertise and regional specialties, these talented Complexion Artists are the ideal spokespeople to communicate the idea that perfect skin leads to a perfect complexion,” he added.
     
    Based in Los Angeles, celebrity makeup artist Mai Quynh works with Hollywood’s elite, who rely on her skills to get them ready for red carpet events. Mai is known in the makeup industry for making skin look flawless under any light and will share her expertise for preparing and caring for the skin to ensure a perfect complexion.  Some of her red carpet celebrity clients include Chloe Moretz, Daisy Ridley, Scarlett Johansson, Maggie Q, Kate Bosworth and Saoirse Ronan. Mai has spent years honing her craft in the fashion editorial world as well as working with major advertising clients, and has shot with some of the world’s biggest photographers like Patrick Demarchelier and Annie Leibovitz.
     
    Working from London, Georgina Graham’s aesthetic when working on fashion shoots and runway shows is a decidedly modern version of the golden age Hollywood, complete with pristine skin. Magazines such as Vogue Paris and British Vogue turn to Georgina to create impeccable complexion looks for their shoots. Georgina can also be found working on avant-garde projects, such as an initiative by an architectural art collective for Frieze London, an annual art fair showcasing some of the most exciting artists working today.
     
    The makeup artist’s name on everyone’s lips in Hong Kong, Alvin Goh works with both regional celebrities and international clients. Uma Thurman, Emma Watson and Tilda Swinton have all called on Alvin to get them camera-ready. Alvin is not just a celebrity make-up artist but also a renowned Creative Director and Fashion Stylist who had curated many exhibitions with international brands. As a leading visual artist for anything beautiful, Alvin has a sharp keen eye for creating looks based on immaculate skin.
     
    PHOTO (L-R): Alvin Goh, Mai Quynh, Georgina Graham
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