“Sustainability is one of Burt’s Bees’ core values,” explains Paula Alexander, director of Sustainable Business and Innovation. “Burt’s Bees strives to formulate with natural ingredients and design our packaging with mindful materials, such as post-consumer recycled content, but we don’t stop there. Now, through our partnership with TerraCycle, we can not only minimize the material used to create our packaging, but minimize or even eliminate used packaging entering the waste stream, through nationwide recycling access.”
The Recycle On Us program is open to any interested individual, school, office, or community organization. Participation is simple: sign up online, through TerraCycle or Burt’s Bees program websites, and mail in your empty Burt’s Bees packaging using a prepaid shipping label. Collected packaging is cleaned and melted into hard plastic that can be remolded to make new recycled products. Finally, every piece of Burt’s Bees packaging is fit for processing, capable of a second life.
“People who enjoy Burt’s Bees products can now help the planet by recycling their typically non-recyclable packages,” said TerraCycle CEO and founder Tom Szaky. “Thanks to Burt’s Bees, consumers have an opportunity to divert packaging from landfills and provide material for the manufacture of new products.”