Sephora's newest sponge applicator -- and its design -- has sparked a funny conversation on the Internet.
The retailer's coral-colored Ocean Crush Sponge Set, a part of the Sephora Collection, is shaped like a Conch shell. But website commenters and Twitter users, however, say it looks more like a body part -- specifically, this shape that might be labeled NSFW when it's up on your computer screen.
The new sponges are designed to help apply liquid and cream makeup, flawlessly. The shape has a purpose, Sephora says. The retailer's website states, "Shaped like a conch shell, the sponges have multiple ridges and points, as well as a flat cut edge on the base to apply makeup to larger areas of the face."
No matter what the conversation is about, the fact that the Internet is buzzing about a new makeup sponge applicator is no doubt a win for the brand.