In what sounds like an April Fool's Day promotion (but one that dog owners would no doubt love), Glamsquad says it is partnering with Wag! to offer dog parents and their pooches matching beauty services, including blowouts.
Perfect partners? Glamsquad is the popular on-demand beauty services company, and Wag! is an on-demand dog walking and dog care app.
The press release states: "Coming soon to cities across the country, this collaboration will offer dog lovers and beauty buffs alike the opportunity to book in-home blowouts to match their pooch."
Said to be launching city by city, the two partners will offer breed-based hairstyle looks. Starting in April, Glamsquad will begin to introduce each look, starting with the "Poodle Pouf," shown above, left, and the "Off-Duty Dog 'Do," above right.
Giovanni Vaccaro, Creative Director, Glamsquad, says, "We're taking the pup-parent relationship to another level. With so many breeds out there, we've created a variety of hair styles to match your dog's unique mane."
Amy Shecter, CEO, Glamsquad, adds, "We are excited to be able to connect with puppy parents and bring them even closer with their beloved pets through this partnership," CEO of Glamsquad, Amy Shecter added.
Hilary Schneider, CEO of Wag! says, "My two Black Russian Terriers, Sadie and Zoe, have the most incredible texture to their coats. I can't wait to be able to have a stylist match my hair to their manes perfectly."
Stay tuned for more breed-specific looks? The collaboration will soon expand, the companies say.