Mandy Moore is helping to divert 1 million empty beauty product packages from landfills this year. As Garnier's brand ambassador, Moore is promoting the company's partnership with TerraCycle and DoSomething.org, the largest organization for young people and social change.
Together, the partners are launching the second year of Rinse, Recycle, Repeat -- a national campaign and college campus competition is to educate young people on how to responsibly recycle in the bathroom and divert beauty empties from landfills.
Once collected, TerraCycle will recycle the packaging into pelletized lumber and create materials to build Garnier Green Gardens such as picnic tables, playground equipment, benches and garden beds.
Moore stars in a public service announcement educating young people about how to responsibly recycle bathroom empties. View the PSA here.
Moore comments, "I'm very passionate about taking care of our planet...I didn't grow up with the same knowledge that kids today have in terms of their global footprint and that's why I think it's great that Garnier is encouraging younger generations to become more aware of how to implement proper recycling habits at a young age to help take care of our planet and our future."
Educating the Public on How To Properly Recycle
Beauty and personal care products with a number #1 or #2 on the packaging can be recycled through curbside recycling programs, but many beauty products cannot. Items such as flexible tubes, caps, pumps for shampoo bottles, lipstick, eyeliner and many others cannot be recycled curbside and must be separated.
This year's national campaign will focus on educating participants on the proper way to recycle by giving them recycling tips on what can and cannot be recycled. The campaign will also showcase best practices to identify recyclable items, such as checking the numbers on packaging before tossing it out.
"We're excited to work with young people around the country to make a positive impact on the environment," said Aria Finger, CEO at DoSomething.org. "We're proud to be working with Garnier, a brand that continuously demonstrates its commitment to sustainable beauty, to once again activate young people to give these products new purpose and to help them reach their goal of collecting 1 million empties in 2018."
Asking Consumers To Get Involved
Now through April 30th, individuals can participate in the national Rinse, Recycle, Repeat campaign.
Sign up online at dosomething.org/rinse, decorate a bathroom recycling bin and share a picture with DoSomething.org on the "Prove It" page online or by texting RINSE to 38383 to be entered to win a $5,000 scholarship.
Once the bin is filled with ten pounds of beauty empties, participants can print a free shipping label, compliments of Garnier, to send their empties to TerraCycle to be responsibly recycled.
On April 1st, a college competition will kick off on 50 college campuses nationwide to collect the most beauty empties. The college team that collects the most empties by April 30th will be rewarded with a garden for their community furnished by Garnier and TerraCycle. Last year, Union College won the 2017 Rinse, Recycle, Repeat College Competition. The team was awarded a Garnier Green Garden planted in their local community of Lincoln, Nebraska.