Weleda has launched its first-ever beauty and lifestyle campaign in North America, "Live Your Inner Nature."
The campaign is inspired by "a connection with the nature around and inside of us, to let beauty shine through." It symbolizes the brand's return to its roots, as a company that has "leveraged nature's wisdom for nearly 100 years," the brand states, "to create balance in the lives of people and plants."
The campaign sets out to inspire a movement that brings people back to nature – encouraging the idea that the essence of nature helps balance all of us in harmony…mind, body and soul.
Robert Keen, CEO and general manager of Weleda NA says, "We want to positively disrupt the notion that natural products are only for a specific type of person, and inspire a movement that helps others find their own inner nature – their healthiest, most balanced and connected self. We know that this is a journey, and Weleda is dedicated to being there through every step of the way – to help connect bodies, senses and spirits with nature."
Since 1921, Weleda has been connecting people to nature through plant-rich, NATRUE certified Natural body and skin care products.