Marc Jacobs Beauty has launched a new campaign featuring Kaia Gerber -- daughter of Cindy Crawford and Rande Gerber.
The model is promoting the brand's Velvet Noir Major Volume Mascara. The images will appear in 50,000 special subscriber issues of Vogue's March 2018 issue. They will also be leveraged throughout 2018 across all media platforms.
A second set of images from the shoot will be released later this spring with a focus on Marc Jacobs Beauty's fragrance.
The photos were taken backstage at the Marc Jacobs Spring/Summer 2018 runway show in September 2017. Gerber is wearing the yellow finale gown with a black satin turban from the designer's spring collection, with makeup by Diane Kendal. Images were shot by Liz Collins and styled by Elissa Santisi, with creative direction by Katie Grand and hair by Guido Palau.
Marc Jacobs Beauty Velvet Noir Major Volume Mascara is available online at the designer's website, and in Sephora, select Marc Jacobs stores, Neiman Marcus, and Bergdorf Goodman.