Estée Lauder has Expanded its global partnership with YouCam -- and for the first time, the company is bringing mobile-based Augmented Reality training to its Beauty Advisors around the world.
The Estée Lauder Augmented Reality Training (ART) is the world’s first live AR makeup education program. It will be utilized by the brand’s 17,000+ beauty advisors.
The interactive live stream platform gives Estée Lauder’s Global Education team the ability to host real-time trainings and product briefings, in which the brand’s Beauty Advisors can view and engage with directly from their mobile devices.
“We are so excited to work with Estée Lauder to connect Beauty Advisors globally for live beauty training anywhere, anytime,” says Perfect Corp. CEO, Alice Chang. “Leveraging YouCam’s AR technology for beauty demonstrations allows for engaging, interactive and effective training in real time and at scale.”
In addition to the Estée Lauder Global Education team hosting regular live training sessions, the brand can also track attendance, engagements and overall performance of the trainers and participants.
“We are thrilled to continue our pioneering partnership with YouCam to bring mobile-based Augmented Reality training to our Beauty Advisors around the world,” says Stephane de La Faverie, Global Brand President, Estée Lauder. “We believe this is a turning point in beauty education and leveraging technology.”