Johnson & Johnson Innovation LLC, in collaboration with Johnson & Johnson Consumer Inc. today announced the launch of the Digital Beauty QuickFire Challenge.

The challenge will encourage start-up companies to create the most novel, future-forward digital beauty solutions that will provide better skincare outcomes for consumers around the world -- using technology. The winner will receive up to a total of $50,000 in funding to help advance their product prototype toward commercialization.

The winner will also have access to a network of experts, plus residency for up to one year at an available Johnson & Johnson Innovation, JLABS, and admission to a Johnson & Johnson Consumer Experience Center (CxC). At the CxC, the winner will be able to custom design and execute one free research initiative.

Sebastien Guillon, President, Global Beauty, Johnson & Johnson Consumer Inc. comments, "True innovation doesn't just elevate product experiences and outcomes -- it challenges the very definition of skin care itself. The next beauty tech disrupters are out there, and this Challenge will help us identify the most promising potential partners in the co-creation of meaningful, future-forward skin solutions.”

Naomi Furgiuele, Vice President, Global Face and Sun R&D, Johnson & Johnson Consumer Inc. adds, “We are seeking innovative devices and digital technology solutions to make the invisible visible and tackle the toughest skincare challenges. By creating powerful connected experiences with those outside of our company walls, we are able to build consumer preference, loyalty, and unique personalization."

Focus On One Area of Innovation

Competitors are encouraged to come up with a solution relating to one of these three areas of innovation:

• Insights-Generating Tools that empower consumers to make better-informed skincare choices, such as at-home skin assessments, coaching engines, and personalization tools to simplify product selection and build regimen.


• Impact Tracking Devices and Adherence Solutions that help improve consumers' skin health management by monitoring skin-impacting factors such as pollution, UV, and skin biomarkers.


• Digital Technologies or Devices that increase efficacy beyond traditional topical applications to progress skin health for consumers with hard to treat concerns such as acne, photoaging, and eczema.

How To Enter

Guidelines can be found online here. The deadline to apply is January 19th, 2018. The winner or winners will be selected and announced in Spring 2018.