Moroccanoil has announced the company has appointed a new Chief Executive Officer -- JuE Wong.

Wong recently served as the president of Elizabeth Arden. Her global business expertise and in-depth understanding of the global consumer marketplace will serve to further advance Moroccanoil's profile and position within the prestige beauty category, as well as ignite accelerated growth worldwide, the company states.

Her robust track record includes propelling emerging brands to the mainstream, while globalizing established brands. In addition to Elizabeth Arden, she has worked with Cargill Inc., PepsiCo, Dial Corp., Murad Inc., NV Perricone MD Ltd., ZO Skin Health by Dr. Obagi, Astral Health and Beauty and StriVectin.

Wong is expected to draw upon her vast experience to drive increased sales to the professional salon channel, as well as lead continued expansion in high-growth channels, including Travel Retail and e-commerce. She will also spearhead research and innovation while leading the expansion into new product categories.

In addition, Wong will lead the company's Corporate Social Responsibility & Sustainability initiative to reduce the brand's overall carbon footprint.

Carmen Tal, co-founder, Moroccanoil, says, "It is an honor and privilege to welcome JuE to the Moroccanoil family. The timing could not be better for the brand to embrace new leadership as we gear up to celebrate 10 years of oil-infused innovation in 2018."

Wong comments, "I'm looking forward to implementing the next phase of our multi-pronged growth strategy through innovation, multi-media digital advancement and a creative omni-channel approach. I'm wholeheartedly committed to bringing to life Carmen's vision of becoming more environmentally-friendly and solidifying the brand's future as the global leader in oil-infused beauty.”