The global market for baby personal care products is expected to grow -- and is estimated to be valued at more than $83 billion by 2022, according to this report by Persistence Market Research.
Key findings from the report project that the demand for baby personal care products will witness a CAGR of 5.8% through 2022, surpassing US$ 83 Bn in revenues.
- Skin care products will remain in great demand through 2022, procuring more than one-fourth share on global baby personal care revenues
- While modern trade outlets will be the largest sales channel for baby personal care products, online retailers are pegged to record rampant sales growth
- On the basis of pricing, mass baby care products will gain ground among parents; demand will be stronger in the middle-class demographic which is looking to buy quality baby personal care products at low prices.
Photo: Johnson & Johnson's Baby MIlk soap; Burt's Bees Baby Bee products.