Bath & Body Works today introduces its expanded Aromatherapy Collection, with six exclusive blends of natural essential oils. The company is focusing on delivering 'wellness' benefits, with new persoanl care products in addition to home fragrances.
Soyoung Kang, senior vice president, brand development at Bath & Body Works, says, "Every product in our Aromatherapy Collection is centered on combining the perfect pairing of two essential oils, each with a unique purpose, to transform your mind and enhance your well-being...we are giving customers an expanded offering of mood-boosting benefits, from Stress Relief to Sleep to Comfort. Each 'benefit' is available in a bigger-than-ever assortment of Aromatherapy products, to cover all of our customers' needs and complement their healthier lifestyle."
In addition to candles and plug-in fragrance diffusers for the home, the collections include body creams, pillow mists and an Essential Oil Therapy Rollerball.
The collection addresses six wellness benefits: Stress Relief, Sleep, Happiness, Comfort, Focus and Energy. The vast collection consists of more than 120 products across the six essential oil blends.
Bath & Body Works' Aromatherapy collection is available online, and at its stores nationwide.