The new counter delivers standard 3D images of products and their texture. When a consumer approaches, the images change, intriguing the consumer. A Digital Testing Device is installed to offer digital contents that help a consumer understand information on major Shiseido products. A standard promotion movie shows on the screen and changes when a consumer comes within two meters. If the consumer picks up an item, the screen shows the product information including characteristics and application instructions.
When beauty counselors use the touch-panel of the mirror which reflects a consumer’s face, various data including product information, application instructions and skin check results appear. Furthermore, the consumer can check the counseling data at home by reading the QR code with a smartphone. This system helps offer more visually understandable, as well as personalized in-depth counseling, which is the first of its kind in the Japanese cosmetics industry.