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    Breaking News

    Why Brands Should Rethink Sustainability in Beauty

    Nick Vaus offers advice to brands that want to resonate with Millennials.

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    07.20.17

    Should brands rethink sustainability in beauty?

    "Millennials and younger consumers want visible and holistic sustainability: how employees are treated, what products are made from, what causes brands support and more," reports Nick Vaus.

    Vaus offers this tip: If the right questions are asked, at the right time, then sustainability can be woven into a brand’s very purpose at the very outset of brand creation or rejuvenation.

    Read more in the Expert's Opinion: Moving Ahead in Sustainability.
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