, known for its free makeup and beauty platform with more than 100 million users, has introduced its latest platform Perfect365 PRO. This will allow makeup artists both in stores at beauty counters and those online to communicate with clients on a virtual platform. Now, both brand and freelance makeup artists can design their own makeup looks virtually, send a look to a client and communicate with the client through in-app chat. In addition, users of Perfect365 can scroll through profiles of makeup artists from Perfect365’s Explorer community within the app, find a makeup artist they like and request an appointment through the app. Brand makeup artists and freelancers can suggest new makeup to clients and show them how it will appear on them without applying it to their face. Also, announced today NYX Professional Makeup
will be one of the first brands to be featured in Perfect365 PRO, and will kick off this partnership with a Live Augmented Reality Mirror demo and an exclusive masterclass with celebrity makeup artist, Kabuki in the NYX Professional Makeup NYC flagship store 41 Union Square, New York, NYC.
According to a recent survey conducted by Poshly, in coordination with Bay Area Beauty Association and Perfect365, 78% of women between the ages of 18-35 would be more inclined to purchase makeup from a brand if they could see what it looks like virtually on their face before purchasing it. “The rise of the Millennial buyer is causing a surge in the beauty industry. Allowing customers to learn about products and experiment with them on their smartphones prior to making an online or in-store purchase is key,” said Sinead Norenius-Raniere, Board Member, of the Bay Area Beauty Association.
Currently, there is no easy way for makeup artists to communicate what a makeup look will look like on a client. “For customers visiting a makeup counter or contacting a makeup artist through on-demand beauty service providers, getting their makeup done can be like ordering clothes online and hoping they fit. They might provide a reference photo of Kim Kardashian, but everyone’s face is different, so there no way to predict what it will look like,” said Alexis Blackmon, Professional Makeup Artist and Perfect365 PRO artist.