The Augmented Reality app has various unique features. Users see Battington's lashes live on their own image, and have the option of using a feature enhancing filter, then tapping to shop instantly -- and share the image directly on social media.
"It was of utmost importance that we turn our customers' lash dreams into a reality when creating this app," states Sirine Swed, founder of Battington. "We are now adding another dimension to their shopping experience which allows women to buy a product that is best suited to their needs and desires."
Lilliana Vazquez, Battington's creative director, adds, "Whether they are a first-time buyer or a seasoned lash pro, this app was carefully designed so that users could easily experience the transformative nature of Battington with just a touch of their screen. Each step was created with the user experience at the forefront, so that our customers can select and preview the lash which best complements their face shape and eye shape before they make their purchase. We could not be more excited to be launching this app in partnership with FaceCake, the leader in augmented retail technology."
Linda Smith, FaceCake Founder and CEO, says, "Battington has created such beautiful lashes, so we developed a process to represent them in photorealistic detail, preserving their beauty and natural look for users to virtually Try-On. We couldn't have asked for a better partner and are excited to launch the app."