Wella Professionals has announced it has recruited a Global Brand Ambassador -- actress Sophie Turner.

Wella Professionals, which was recently acquired by Coty Inc., aims to enlist Turner to help the brand launch new product innovations, and star in several upcoming multi-faceted public relations and ad campaigns. Turner will appear in Global marketing, print and digital advertising, in-store displays, and on the brand's social media content. A North American summer/fall campaign for Wella Professional's EIMI styling line will kick off the partnership, in July 2017.

“I’m honored to be named the face of Wella Professionals, an iconic beauty brand that encourages women like me to be bold in their choices,” says Turner. Working with them is a great creative collaboration because it gives life to my on-screen characters and allows me to express my personality off-screen, as well.”

Laura Simpson, Chief Marketing Officer Coty Professional Beauty, adds, “Turner is an exceptionally talented artist who represents a generation of women which like to express themselves by wearing premium-looking, sophisticated hair color. Exceptional hair color results are only possible in the salon and using the best products and services, something which Wella Professionals proudly offers Sophie as well as millions of women and men around the world."