Waterlover Sun Milk took about 7 years of development, with 20 researchers involved in up to 200 trials, screening 150 raw materials. The new eco-tested formula and eco-designed product is Biotherm’s first eco-designed sun care range, and has a 96% biodegradable base formula for a lower impact on the water environment — representing a huge step in the beauty industry, the company states.
Focusing on packaging and formula, Biotherm is creating the next generation of products with improved environmental profiles - increased biodegradability and a reduced water footprint.
“Our ambition was to create a sun milk with the least possible impact on aquatic life, proposing effective protection and meeting consumers’ expectations and needs when it comes to application and sensorial experience. Now you can protect what your love: your skin, your family’s skin and the ocean” explains Caroline Nègre, Biotherm Scientific Director.
Biotherm’s Water Lovers program has supported ocean protection on a global scale since 2012. Together with funding ocean campaigns, for the past five years, Biotherm has been working to reduce the impact of rinse-off products on the water environment, removing all plastic micro-beads from all its formulas.
Dr. Sylvia Earle will lead the expedition alongside her Mission Blue Expedition Team, who will shoot a short film and still images to be shared on social media, the www.missionblue.org website and National Geographic’s ocean views blog.
Biotherm Water Lovers’ campaign aims to alert the world to the threats facing the unique ocean ecosystem around the Baleares Hope Spot.