While the digital age has delivered the “world at our fingertips,” how does one stand out in a crowded omni-channel world and connect with the ever-powerful millennial consumers? Many brands are successfully breaking through with whimsical packaging. These fun and memorable designs resonate because they challenge the norm and successfully differentiate themselves from the proverbial pack. Learn the do’s and don’ts from this panel of experts and find out how brands have leveraged their whimsical designs across multiple platforms to achieve greater brand awareness and success.
Panelists are Ian Ginsberg, president, C.O. Bigelow; Natalie Mackey, co-founder, CEO, Winky Lux; and Sophie Maxwell, futures director, Pearlfisher. Beauty Packaging’s Editor-in-Chief, Jamie Matusow, will moderate.
Photo shows Winky Lux Double Matte Whip, a liquid lipstick with mouth-watering packaging.