The packaging looks appealing to moms, with white curvy bottles paired with translucent baby blue flip-top caps and wide, ergonomic pumps.
Dove is celebrating 60 years this year. Baby Dove is the company's first new US category since launching Dove Men+Care in 2010. The campaign, rooted in global and US research about new moms, challenges the ‘perfect mom’ stereotype and features real parents to broaden our view of what parenting looks like today.
Nick Soukas, Vice President of Skin Cleansing for Dove, says, “Baby Dove wants to help build parents’ confidence and encourage them to trust their way when it comes to doing what they think is best for their baby and themselves. This new research, combined with our deep understanding of the role dads’ play as caregiver through our Dove Men+Care work, has led to the Baby Dove belief that there’s no such thing as perfect parents, only real ones..."
Baby Dove is now available at food, drug, mass, value, baby, and online retailers.