Ruffalo was already working as an advisory Board Member for the company, and also served as CEO & President of H2O Plus Beauty, Sensible Organics, and CR Brands.
Earlier in his career, Ruffalo led the innovation, brand development, and global marketing efforts at Yankee Candle, Bath & Body Works, and SC Johnson's Glade brand. He is credited with re-staging and growing the Yankee Candle brand, developing, patenting, and launching the Wallflowers electric home fragrance line which continues to be the #1 line at Bath & Body Works.
Ruffalo also led the 1996 global rollout of the Glade Candles brand which expanded the everyday use of candles in homes throughout the world.
Bruce Failing, Chairman of the Board of Alerion Partners, Enviroscent's ownership group, says, "Rick is the right leader at the right time for Enviroscent. His category expertise and familiarity with the company and the team as a long-time Board member allows him to step right in without missing a beat."
Ruffolo says, "It is an honor and a thrill to be joining a company with such talented professionals, great eco-right fragrance technologies, exciting new brands, and the ongoing partnership of some of the best retailers in the country. I look forward to working alongside the team to bring accelerated growth and breakthrough innovation to the category."
Photos: (L) Enviroscent Bursts (R) Rick Ruffalo