JWALK has a long-standing relationship with Shiseido, having worked with the company for the last four years, particularly on the company’s bareMinerals and Buxom brands.
JWALK was founded in 2010 by Doug Jacob, Michael Lastoria and Charlie Walk, and has gained a reputation for “purpose-driven creative design,” partnering with leading lifestyle-driven brands across the beauty, fashion, hospitality, spirits and consumer packaged goods industries “to drive success in brand building and digital communication.”
Jacob will be chief creative director, Shiseido Americas & founder, JWALK. He will report to Jill Scalamandre, president of Shiseido’s Global Makeup Center of Excellence.
According to Shiseido, the acquisition of JWALK significantly and immediately elevates the company’s creative excellence and speed, and is consistent with the company’s VISION 2020 goal to accelerate the growth of its brands through effective digital strategies and consumer-oriented marketing.
"Creative excellence is at the core of consumer communication and is key to building the value of our prestige brands,” says Masahiko Uotani, president and CEO of Shiseido Group. “I am convinced that JWALK will add significant intangible value and capabilities to our marketing efforts, especially in leveraging their digital communication expertise. I also look forward to JWALK’s collaboration with our creative teams in Tokyo on key projects to deliver creative excellence on a global scale."
As an integrated part of the Shiseido Americas organization, JWALK will work hand-in-hand with Shiseido’s brand teams, playing a role in the entire creative process, from strategy to execution, and from concept to delivery. JWALK will provide innovative ideas, digital savviness, and creative support to help strengthen each brand’s creative consistency across all consumer touchpoints.
Marc Rey, president & CEO of Shiseido Americas, said, “Creative power and agility have never been more important to a brand’s success. JWALK’s team members are bold, talented experts who have delivered stunning results by pushing the envelope in thoughtful, innovative and integrative ways. They bring tremendous expertise and energy in creative content, digital design, and brand building and will help our brands drive creative excellence across the board.”
Pictured are Michael Lastoria (L) and Doug Jacob (R), co-founders, JWALK. Jacob will become chief creative director, Shiseido Americas. (Photo: Business Wire)