• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Components
    • Markets
    • Materials
    • Solutions
    • Top 20 Companies
    • Buyers Guide
    • Events
    • More
  • Magazine
  • News
  • Components
  • Markets
  • Materials
  • Solutions
  • Top 20 Companies
  • Buyers Guide
  • Events
  • Current & Past Issues
    Features
    Editorial
    Departments
    Columns
    Digital Edition
    eNewsletter Archive
    Editorial Guidelines
    Staff
    Subscribe Now
    Advertise Now
    Top Features
    ADF&PCD Wraps Up in New York

    Turnkey, ‘Clean Beauty’ and Color Trends Spark Talk at MakeUp in NewYork

    Cosmoprof NA Points to ‘Re-Focused’ Directions in Packaging

    Low MOQs? No Problem

    Sizing Up the Skincare Market
    Breaking News
    Regulatory
    Events
    Association
    Packaging
    Adv/Marketing
    Financial
    Retail & Travel
    People
    Products
    Experts
    Press Releases
    Exclusives
    Live From Shows
    Top News
    Pantone Names Classic Blue the 2020 Color of the Year

    Burst Launches Black Expanding Dental Floss

    Glossier Enters Nordstrom for the Holidays

    Lancôme Inaugurates First Flagship in Paris

    Beautycounter Founder & CEO Testifies in House Cosmetic Reform Hearing
    3D
    Accessories
    Aerosols
    Airless
    Applicators
    Bags
    Bottles/Jars
    Brushes
    Cans
    Cartons/Boxes
    Closures
    Compacts
    Devices
    Dispensers
    Double Duty
    Droppers
    Environmental
    Labels
    Lipstick packages
    Mascara Containers
    Paper
    Pouches
    Printing
    Pumps
    Rollerballs
    Small Sizes
    Stock Pkg
    Tubes
    Wipes/Sheets

    29 Winners at the NJPEC Package of the Year Awards 2019

    NJPEC Gala To Honor Package of the Year Award Winners

    All the Winners in the 2019 NJPEC Package of the Year Awards

    Younique's Next-Gen Fiber Mascara Ships Over 1 MIllion Units

    IPSY Is Launching Its First Brand, Developed In-House
    Bath/Body
    Cosmetics
    Ethnic
    Fragrances
    Hair
    Health and Beauty
    Home Fragrance
    Men
    Nails
    Personal Care
    Sample/Travel Sizes
    Sets/Kits
    Skin

    Jumpstarting the Innovation Process

    Lancôme Inaugurates First Flagship in Paris

    Beautycounter Founder & CEO Testifies in House Cosmetic Reform Hearing

    What Boosts Sales of Beauty Products in Asia?

    Conscious Consumerism: Combining Psychodermatology with Skincare & More
    Brush Fibers
    Eco-friendly
    Flexibles
    Glass
    Metal
    Paper/Board
    PCR
    PET
    Plastics
    Wood

    Younique's Next-Gen Fiber Mascara Ships Over 1 MIllion Units

    Schwarzkopf Partners with TerraCycle

    Tom's of Maine Introduces Recyclable Toothpaste Tube

    IPSY Is Launching Its First Brand, Developed In-House

    AR Metallizing Acquires Eurofoil Paper Coating GmbH
    Anti-Counterfeit
    Contract Services
    Decorative Effects
    Design Capabilities
    Digital Printing
    Injection Molding
    Machinery
    Made in USA
    Package Development
    Printing/Decorating
    Sustainable Pkg/Practices
    Turnkey

    What Gen Z and Millennial Women Look for in Beauty

    Instagram-Ready Innovative Packages

    Jumpstarting the Innovation Process

    29 Winners at the NJPEC Package of the Year Awards 2019

    NJPEC Gala To Honor Package of the Year Award Winners
    Top 20 Companies
    AmorePacific

    L’Oréal

    LVMH

    Shiseido

    Mary Kay
    All Companies
    Categories
    Company Profiles
    Jobs
    Add New Company
    International Buyers Guide Companies
    Tapematic USA, Inc.

    Alpha Packaging

    Cosmopak USA LLC

    Berry Global

    Big Sky Packaging
    Industry Events
    Live From Show
    Exhibitor Showcase
    Webinars

    Cosmoprof Asia 2019 Hosts Nearly 3,000 Exhibitors

    ADF&PCD Paris Adds New Features

    Sally Beauty Is Recognized by the Women's Forum of New York

    29 Winners at the NJPEC Package of the Year Awards 2019

    NJPEC Gala To Honor Package of the Year Award Winners
    • Magazines
      • Current / Back Issues
      • Features
      • Editorial
      • Departments
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Staff
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers Guide
      • Companies
      • Categories
      • Corporate Capabilities
      • Add Your Company
    • Components
      • 3D
      • Accessories
      • Aerosols
      • Airless
      • Applicatiors
      • Bags
      • Bottles / Jars
      • Brushes
      • Cans
      • Cartoons / Boxes
      • Closures
      • Compacts
      • Devices
      • Dispensers
      • Double Duty
      • Droppers
      • Environmental
      • Labels
      • Lipstick Packages
      • Mascara Containers
      • Paper
      • Pouches
      • Printing
      • Pumps
      • Rollerballs
      • Small Sizes
      • Stock Pkg
      • Tubes
      • Wipes/Sheets
    • Markets
      • Bath/Body
      • Cosmetics
      • Ethnic
      • Fragrances
      • Hair
      • Health And Beauty
      • Home Fragrance
      • Men
      • Nails
      • Personal Care
      • Simple/Travel Sizes
      • Sets/Kits
      • Skin
    • Materials
      • Brush Fibers
      • Eco-friendly
      • Flexibles
      • Glass
      • Metal
      • Paper/Board
      • PCR
      • PET
      • Plastics
      • Wood
    • Solutions
      • Anti-Counterfeit
      • Cotract Services
      • Decorative Effects
      • Design Capabilities
      • Digital Printing
      • Injection Molding
      • Machinery
      • Made In USA
      • Package Development
      • Printing/Decorating
      • Sustainable Pkg/Practices
      • Turnkey
    • Top 20 Companies
    • Online Exclusives
    • Slideshows
    • Expert Opinions
    • Videos
    • Infographics
    • Whitepapers
    • Products Showcase
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
    • Jobs
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms Of Use
    Breaking News

    Biotech Beauty Brand Names a Creative Director

    Hairstylist Adir Abergel is the company's creative director

    Biotech Beauty Brand Names a Creative Director
    Related CONTENT
    • High Ridge Brands Acquires Dr. Fresh
    • Spotlight on Beauty at CES 2017
    • Avon To Webcast 2016 Earnings
    • Berry Plastics Group Names New CEO
    • Jason Wu To Launch First Fragrance
    02.15.17
    Virtue, which says it is "the first true biotech beauty brand," has named hairstylist Adir Abergel as its Creative Director.

    As Virtue's Creative Director, Abergel will lend his creativity to the brand's artistic direction, education initiatives, and future product concepts. He has a loyal celebrity clientele, which includes Kristen Stewart, Rooney Mara, Reese Witherspoon, and Jessica Biel.

    Melisse Shaban, founder and chief executive officer of Virtue, says, "Adir brings the romance to the science. He knows what it takes to create beautiful hair and through Virtue brings his artistry direct to you the consumer."

    Abergel comments, "I have never used a line in which the technology restored the luster and health of the hair immediately. These products offer women the texture they are looking for in styling to ensure every day is her best hair day. My mission is for Virtue to simplify our relationship with our hair in order to achieve the best results possible."

    More About the Brand

    Virtue is a new brand that formulates its hair products with its patented human protein, Alpha Keratin 60ku.

    Shaban explains, "Our fully functional keratin protein was born from the study of regenerative medicine for the treatment of traumatic injuries, with some initial funding from the Department of Defense. This extraordinary protein makes up about 90% of our hair, and Virtue holds exclusive license to harness this incredible power for hair, skin, and nail care. 

    Shaban continues, "Alpha Keratin 60ku is recognized by the body as its own, pulled to where it's needed, strand by strand, smoothing, resurfacing, and filling in cracks of damage, leaving you with your best hair ever, every day."  

    The Virtue collection includes five product lines, Recovery, Smooth, Full, Correct, and Create, which include shampoos, conditioners, creams, serums, and stylers.
    Related Searches
    • beauty
    • technology
    • hair
    • nail
    Suggested For You
    L’Oréal’s Top Executive Appointment L’Oréal’s Top Executive Appointment
    James Franco Is The Face of Coach For Men James Franco Is The Face of Coach For Men
    Dove Debuts First Film by Shonda Rhimes Dove Debuts First Film by Shonda Rhimes
    Edge Systems Changes Name to The HydraFacial Company Edge Systems Changes Name to The HydraFacial Company
    Hair Care Packaging Design Hair Care Packaging Design
    Maison Francis Kurkdjian Joins LVMH Group Maison Francis Kurkdjian Joins LVMH Group
    Elizabeth Arden Recruits Reese Witherspoon for New Role as Elizabeth Arden Recruits Reese Witherspoon for New Role as 'Liz Arden'
    CCA Industries Licenses Porcelana From Ultimark Products CCA Industries Licenses Porcelana From Ultimark Products
    Maison Francis Kurkdjian Joins LVMH Group Maison Francis Kurkdjian Joins LVMH Group
    L L'Oreal is Named World's Most Ethical Company
    Berry Plastics Group Berry Plastics Group
    Birchbox Partners with Reese Witherspoon for Women Birchbox Partners with Reese Witherspoon for Women's History Month
    Jason Wu To Launch First Fragrance Jason Wu To Launch First Fragrance
    Berry Plastics Group Names New CEO Berry Plastics Group Names New CEO
    Avon To Webcast 2016 Earnings Avon To Webcast 2016 Earnings

    Related Breaking News

    • Hair Care
      A

      A 'Charlie's Angels' Hair Campaign Debuts

      Virtue haircare has recruited the new Charlie's Angels for a campaign to support girls' education and empowerment.
      Beauty Packaging Staff 11.19.19

    • Hair Care
      DevaCurl Now Belongs to Henkel

      DevaCurl Now Belongs to Henkel

      The German firm moves to build its U.S. beauty business.
      Beauty Packaging Staff 11.12.19

    • Hair Care
       oVertone Haircare Launches New Colors for Fall

      oVertone Haircare Launches New Colors for Fall

      The brand's semi-permanent Coloring Conditioner line is expanding.
      11.11.19


    • Hair Care
      Dark & Lovely

      Dark & Lovely's New Look

      The first-to-market hair color brand for African American consumers undergoes a "modern day brand refresh."
      10.28.19

    • Hair Care
      Farouk & LG Launch Haircare Line, Avon Chi Essentials

      Farouk & LG Launch Haircare Line, Avon Chi Essentials

      The 4-product collection will be sold through avon.com and Avon's direct sales program, beginning October 30th.
      Beauty Packaging Staff 10.16.19

    • Hair Care
      It

      It's a 10 Haircare Announces Grant to Support Career Women

      Celebrates 3rd Annual National Love Your Hair Day.
      Beauty Packaging Staff 10.14.19


    • Bottles/Jars | Design Capabilities | Hair Care | Package Development
      Herbal Essences

      Herbal Essences' Haircare Bottles Will Feature Tactile Markings By January 2020

      All Herbal Essences shampoo and conditioner bottles will feature an inclusive design element -- raised dots or stripes at the base.
      Beauty Packaging Staff 10.10.19

    • Hair Care
      Overtone Launches A Hair Mask

      Overtone Launches A Hair Mask

      Known for its pigmented conditioners, the brand has a new haircare product for fine strands.
      Beauty Packaging Staff 10.07.19

    • Hair Care
      Overtone Launches 3 New Coloring Conditioners in Magenta Hues

      Overtone Launches 3 New Coloring Conditioners in Magenta Hues

      The brand's at-home hair coloring products are conditioning, and use high-quality pigments.
      08.26.19


    • Cosmetics | Fragrances | Hair Care | Skin Care/Sun Care
      Skincare, Travel Lead Estée Lauder Companies’ Full Year Growth

      Skincare, Travel Lead Estée Lauder Companies’ Full Year Growth

      Market growth in Asia/Pacific is a chief contributor.
      08.19.19

    • Cosmetics | Fragrances | Hair Care | Skin Care/Sun Care
      U.S. Prestige Beauty Rises Due to Two Strong Categories

      U.S. Prestige Beauty Rises Due to Two Strong Categories

      The NPD Group reveals sales trends; advises brands to ‘react to changes quickly.’
      08.08.19

    • Hair Care | Skin Care/Sun Care
      Sam Villa Aligns With Tippy To Financially Empower Stylists

      Sam Villa Aligns With Tippy To Financially Empower Stylists

      Tippy is a digital tipping platform for the salon and spa industry.
      07.31.19

    • Hair Care
      Rahua Partners with Bluemercury

      Rahua Partners with Bluemercury

      The ‘Amazon Beauty’ luxe hair care brand is on a mission to save the rainforest.
      07.15.19

    • Hair Care
      Color Ultime Launches Metallic Hair Color Line

      Color Ultime Launches Metallic Hair Color Line

      Schwarzkopf, a Henkel Corp. brand, has partnered with Shay Mitchell on the new line.
      06.03.19

    • Eco-friendly | Hair Care
      OWA Haircare Debuts Moondust Collection: Hair Wash

      OWA Haircare Debuts Moondust Collection: Hair Wash

      Billed as ‘the first water-activated hair care line’
      05.30.19

    Breaking News
    • Pantone Names Classic Blue the 2020 Color of the Year
    • Burst Launches Black Expanding Dental Floss
    • Glossier Enters Nordstrom for the Holidays
    • Lancôme Inaugurates First Flagship in Paris
    • Beautycounter Founder & CEO Testifies in House Cosmetic Reform Hearing
    View Breaking News >
    CURRENT ISSUE

    October/November 2019

    • ADF&PCD Wraps Up in New York
    • Turnkey, ‘Clean Beauty’ and Color Trends Spark Talk at MakeUp in NewYork
    • Cosmoprof NA Points to ‘Re-Focused’ Directions in Packaging
    • Low MOQs? No Problem
    • Sizing Up the Skincare Market
    • Top 20 Global Beauty Companies
    • View More >
    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    International Scientific Society Calls for Omega-3 Blood Testing in Future Research
    Pharmactive Affron Saffron May Help Relieve Depression Symptoms
    Warmer Temperatures Could Lead to Concerning Levels of Arsenic in Rice
    Coatings World

    Latest Breaking News From Coatings World

    BCF: Coatings Industry Reports Record Improvement in Waste, Recycling, Accident Rates
    BASF Doubling Automotive Refinish Coatings Production Capacity at Jiangmen, China Site
    AkzoNobel’s Wanda Vehicle Refinishes Brand Celebrates 85th Anniversary
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    Philips & Paige to Deliver Clinical-Grade AI Applications to Pathology Labs
    Eye Test for Parkinson's Gains Breakthrough Designation
    Biomerics Forms New Business Unit
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Stevanato Group Begins Construction on TEC
    Bayer, CHOP Partner to Develop Oral NRT
    Novasep Launches oXYgene for Boosting Viral Vector Production
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    Pantone Names Classic Blue the 2020 Color of the Year
    Burst Launches Black Expanding Dental Floss
    Glossier Enters Nordstrom for the Holidays
    Happi

    Latest Breaking News From Happi

    Raining Rose Expands Exec Team
    Sozio Builds a New Facility
    Laverne Cox Is Matrix Ambassador
    Ink World

    Latest Breaking News From Ink World

    Geoff Loftus Joins EFI
    Berlin Packaging Wins 2 WorldStar Awards
    Graphic Village Expands Offerings with Canon Solutions America
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    Converters Expo schedules return to Green Bay, WI
    Schreiner MediPharm and PragmatIC form strategic partnership
    Herma's labelstocks receive new certification
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Thrace to Relocate U.S. Capacity
    FiltXPO Speaker Line-Up Announced
    Nölken Incorporates Sustainable Wipes Packaging
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    Orthofix Appoints New Spine Business Leader
    Viant to Halt EtO Sterilization at Michigan Plant by End of Year
    Synaptive Medical's Modus V Expands Into Spine Market
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    Avancis, Smit Thermal, HZB, CNRS, Solliace Team for Higher Efficiencies in CIGS
    CES 2020: 'Where Tech Changes Business'
    Global Flexible Display Market Size to Increase at a CAGR of 28.1% Through 2025: GVR

    Copyright © 2019 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.