The initiative goes beyond labeling requirements to provide in-depth product and ingredient information. It includes:
- Fragrance Ingredient Disclosure through SmartLabel: This year, Unilever will begin to voluntarily expand its current product ingredient lists available through SmartLabel to include the fragrance ingredients in a product’s formulation above 0.01% (100 parts per million). Unilever aims to complete the SmartLabel updates by the end of 2018.
- What’s in our Products section on UnileverUSA.com: Unilever is launching a new webpage that provides additional product information, including its approach to developing safe products, explanations of ingredient types, answers to common questions, and access to SmartLabel.
SmartLabel is a digtal tool and app, developed by the Grocery Manufacturer's Association and sponsored by Unilever US. Consumers have the ability to use the SmartLabel App on a smartphone to scan a product’s UPC barcode, and instantly open that product’s SmartLabel page on a mobile device. Or, search for a product in SmartLabel's database by visiting the website, SmartLabel.org.
All of Unilever's 1,800 products are being added to SmartLabel's database. “We believe this initiative will help consumers know more about the products they use every day and build further trust for their favorite Unilever personal care brands,” said Tamara Rogers, EVP Personal Care, Unilever United States.
In addition, several of Unilever’s U.S. personal care products are voluntarily labeled to meet the European Union’s current fragrance allergen labeling regulation. Unilever will expand this to its full U.S. personal care portfolio.
Kees Kruythoff, President, Unilever North America, adds, "Transparency is fundamental to running a sustainable business. Through SmartLabel and What’s in our Products, we are meeting the needs of our consumers who are increasingly mobile, online, and actively searching for products that are made responsibly and sustainably.”