Sennen Pamich, president of Portfolio Brands at Revlon, Inc., which includes Cutex, comments, "The expanded line – including a full range of high-performance nail, hand and foot care products – allows us to leverage our heritage as innovators in this category to become a go-to brand for solution-based products. The additional offerings encourage consumers to build customized regimens that ensure nails, hand and feet are properly cared for through each step of the manicure or pedicure process."
The Cutex Care product line-up consists of nail polish removers in five liquid formulas and on-the-go pads; nail care products, such as nail treatments, manicure enhancers and cuticle care products infused with vitamins, oils and nail strengthening ingredients; Care+Color, which are 21 nail colors formulated to condition and protect nails, with a vitamin-enriched strengthener and built-in protective base coat and the patented ingredient Hexanol; and Hand and Foot Creams, formulated to lock in essential moisture with a unique blend of glycerin, vitamin E and botanical oils.
The Cutex Care line has a new look as well, with curvy bottles that feature a wider, bell-shaped bottom half.
The nail polish removers are in opaque pink bottles, while the nail color and nail treatment products are in a mini version of the same bottle shape, which is transparent, making the product color visible.
A few of the new products are shown above, with the new look.