CeraVe, AcneFree and Ambi will become part of L'Oréal's Active Cosmetics Division, which includes brands such as La Roche-Posay, Vichy and SkinCeuticals that are developed with and endorsed by health professionals – dermatologists, pediatricians and other physicians.
Now, L'Oreal executives have released statements.
Frédéric Rozé, President and CEO of L'Oréal USA, pictured above, says, "The acquisition of CeraVe, AcneFree and Ambi strongly complement L'Oréal's brand portfolio. These three brands, built on strong relationships with health professionals and widely distributed, will nearly double the revenue of our Active Cosmetics Division in the US and will help us satisfy the growing demand for active skincare at accessible prices."
Brigitte Liberman, President of L'Oréal Active Cosmetics Division, adds, "We are thrilled to add CeraVe, AcneFree and Ambi to L'Oréal's Active Cosmetics Division. These brands will deepen our relationships with health professionals and will strengthen our positions in North America in this key and fast growing market. Furthermore, we believe CeraVe has a great potential for international growth in the years to come."
Photo: CeraVe; Frédéric Rozé, President and CEO of L'Oréal USA.